The Business Owner's Bulletin Week 34

Hi everyone and welcome to week 34 of The Business Owner’s Bulletin. We are so excited to share this week’s content with you!

Before you dig in, we would like to invite you to The Business Owner’s Network if you aren’t already a member. That’s where we keep the party going all week long. We support each other by sharing our business wins, asking questions that other business owners answer, and daily threads to support each other’s posts on LinkedIn. You can join here. 

Announcements

#1 - Last week, we hosted our fifth Coffee and Collaboration where Margo talked about time management and balancing your schedule. Watch the replay here.

#2 - Next week we are hosting our second Take Action Challenge. Each day at 1:00 PM Eastern Time, we will have a mini-lesson with an activity. We will dig deeper into last week’s Coffee and Collaboration conversation, with tips to plan your week with a healthy balance of social media and income-generating activities. We will have worksheets to go along with each lesson so you can implement changes in your business in each session. This is your chance to pick our brains and grow your business for just $49. Don’t miss out, register here.

#3 - We are working hard to get The Business Owner’s VIP Network filled with value for all our members. Currently, VIP members get free access to our monthly Take Action Challenges to help them grow their business, the opportunity to be a featured member in the main group, and all-time access to past recordings of events. Reach out to Chloe or Margo to learn more, or join today at this link. The first 25 members get to lock in a discounted monthly rate with a bonus from Chloe!

Upcoming Events for Members

May 3-7 -> Take Action Challenge #2

May 10 -> The Business Owner’s Bulletin

May 20 -> Coffee and Collaboration

May 24th -> The Business Owner’s Bulletin

May 31- June 4 -> Take Action Challenge #3

History

For those of you who are new, Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July of 2020 as a way to curate some of the awesome content on LinkedIn for small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible thought leaders and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that some people kept showing up with great content regularly. That’s when the “People to Follow” section was born. After their bio, we include a brief description of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

Larry posts three articles a week on average with marketing tips and advice for service professionals.

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week, Margo’s article talks about common mistakes business owners make with their payroll.

Sarah Bauling 

Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch

With over 20 years of Sales and Marketing experience, Sarah knows the power that this 30-second pitch can have on your business. How it generates leads, converts clients, and ultimately makes you more money.

One of her recent articles offers three ideas you can use to start your pitch that will ensure your audience is listening.

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

This week, she shared a great tool for us to take on reading. She outlined for us the steps and to help us keep accountable she added in to join a book club. We all need this nowadays or else we will be on social media endlessly. 

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 

This week she talks about how we can use what we have to create an impact. Using video helps share your voice in a powerful way to increase the trust of your ideal clients. This is a very useful guide to keep in our tool belt.

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

This week she shares a tip on changing your mindset for sales calls and a LinkedIn tip you may not have heard of yet.

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button. 

This week, Travis discusses the benefits of having a mentor for your business and goes over the top streaming mistakes and FAQs.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining. 

This week, Jonathan talks about video interviews, using polls on LinkedIn, and whether or not business pages are still relevant.

Luke Matthews

Luke is a Canadian guy living abroad in the UK. He enjoys talking about ridiculous things and he is a social media marketer for small businesses. If you need help making your online game a little less boring then he’s your guy. 

In addition to his semi-random and fun content, Luke is live biweekly Friday nights discussing LinkedIn & Monday afternoons discussing anything and everything. 

You have to scroll a little, but if you are looking for tips on growing on Instagram, Luke has some great advice that he shared this week.

Darren Turner

Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business.

This week, Darren talks about the importance of talking about failures in team meetings to help your business achieve excellence, and he reviews the book, “Common Purpose,” by Joel Kurtzman.

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids. 

This week he shares tips to work on your business instead of in it and shares the importance of having a very specific target market.

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.

This week, Richard shares some great tips on writing LinkedIn messages that convert.

Nainil Chheda

Nainil Chheda is a LinkedIn Strategist and CEO of Marketing Expert LLC helping businesses generate more leads and create meaningful relationships on LinkedIn.

He conducts free LinkedIn Profile Audits to help people up their LinkedIn visibility and gain more reach.

When he is not on LinkedIn, he is spending time with his 9-year-old twin daughters ???♀? and reading books ??. He can be reached at nainil.com

This week he shares about the future of LinkedIn. Personally, he gave me so much value on my profile that when I read his post I was even more blown away with the value to help us as business owners. He also has a course to help you optimize your profile. Be sure to check it out.

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all to help you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these amazing thought leaders.

5 Budget mistakes that can affect your business??

By Jennifer Henderson

Having a budget for your business is crucial, and there is a right way and a wrong way to do it. Learn the five most common budget mistakes in this article from Jennifer.

How To Optimize Your Images For SEO

By John Lincoln

If you are using images on your website, this 4-minute class from John is full of tips to make sure you are using them correctly.

8 Strategies to Harness Emotion to Make the Sale

By Celeste Giordano

In this article, Celeste shares 8 strategies you can use in a sales presentation to help your prospects through the emotional rollercoaster ride that accompanies a purchase. 

How do you transition from generalist to specialist? What specialization should you choose?

By Faheem Moosa

While this post is directed at consultants, the framework Faheem introduces can work well for any business owner who is considering the transition from generalist to specialist.

90 Days to Win or Lose

By Bryan Paton

Once you get a customer to sign up, you enter another crucial period that determines whether they stay for the long haul or not. In this article, Bryan explains why the first 90 days are critical.

Social Media Tips for New Entrepreneurs

By Sujoy Mukherji

If you are looking for ideas on how to succeed on social media, look no further. This article from Sujoy goes into everything you need.

5 Ways to Build a Great Company Culture

By Sara Phillips

A company’s culture can make or break a business. In this post, Sara offers 5 great tips you can use starting today to make your company culture great.

How To Be A Rockstar Company On LinkedIn

By Martin P.

If you want your company to stand out more on LinkedIn, these tips from Martin are sure to help.

Thanks everyone, that’s all for this time. The next Bulletin is scheduled for May 10. We can’t wait!