The Business Owner's Bulletin Week 29

Hi everyone and welcome to week 29 of The Business Owner’s Bulletin. We are so excited to share this week’s content with you!

Before you dig in, we would like to invite you to The Business Owner’s Network if you aren’t already a member. That’s where we keep the party going all week long. We support each other by sharing our business wins, asking questions that other business owners answer, and daily threads to support each other’s posts on LinkedIn. You can join here. 

Last Thursday we hosted our first Coffee and Collaboration, and it was so amazing. During the meeting, we got to know each other a little better and we also discussed what the LinkedIn SSI is and how to improve your score. If you missed it, no worries. We will have our next one on March 4 at 10 am EST.

ANNOUNCEMENT! Starting March 1, we are launching The Business Owner’s VIP Network. Membership will come with access to monthly education groups to help you grow your business, the opportunity to be a featured member in the main group, and limited opportunities to advertise in the main group. Reach out to Chloe or Margo if you’re interested in learning more.

For those of you who are new, a brief history. Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July of 2020 as a way to curate some of the awesome content on LinkedIn for small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible thought leaders and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that some people kept showing up with great content regularly. That’s when the “People to Follow” section was born. After their bio, we include a brief description of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

This week, Larry is talking about ways to continue to survive and thrive the ongoing pandemic.

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week, Margo explains the difference between a bookkeeper and an accountant, and why both roles are important for your business.

Sarah Bauling 

Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch

With over 20 years of Sales and Marketing experience, Sarah knows the power that this 30-second pitch can have on your business. How it generates leads, converts clients, and ultimately makes you more money.

She taught us this week how to make ourselves known in a few different ways. The online world is saturated these days & this will help you stand out.

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

Her LinkedIn article this week has shared with us since the pandemic how to make our businesses more resilient. Autonomy & experimentation may be new for you & it’s good to look at how to take this on for yourself! 

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 

She teaches us this week how to choose our online topic for course creation. The way she opens the creativity of exploring the topic is remindful of the process of using common questions people ask. 

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

Her videos are on point and offer very pointed action that we can take in sales. Once you have the 3 steps mapped out that she shares, your sales process will be moving along!

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button. 

This week, Travis is sharing tips on how to host an epic livestream regardless of your experience level, and he hosted a livestream where the topic of discussion was the future of influencers on social media.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining. 

This week, Jonathan’s video covers LinkedIn stories and how to use stories to tell who looks at your content a lot without engaging.

Luke Matthews

Luke is a Canadian guy living abroad in the UK. He enjoys talking about ridiculous things and he is a social media marketer for small businesses. If you need help making your online game a little less boring then he’s your guy. 

In addition to his semi-random and fun content, Luke is live biweekly Friday nights discussing LinkedIn & Monday afternoons discussing anything and everything. 

This week, he talks about using memes to increase the reach of your business page. He is also hosting a live on LinkedIn later today (2/22/21) with his wife to talk about how to use Instagram better. The link to the event is here.

Darren Turner

Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business.

This week, Darren reviews the book “Winning” by Jack Welch and discusses a milestone his company recently achieved.

Jerry Ash

Jerry Ash is a retired business strategist, developer of THE COMMONS Business Model, and founder of the company of COWORK Entrepreneurs? located near Tampa, Florida.

During his long and eclectic career, he has been a serial entrepreneur and administrator of three non-profits. Also a former assistant professor at West Virginia University and a member of the West Virginia State Senate where he chaired the Standing Committee on Health and Human Services as well as the Small Business Committee he founded.

All of his work is transparent and available to anyone. The long-term goal is to turn the company of COWORK Entrepreneurs into a nationwide franchise chain.

This week, he helps us shift our energy and shares a process we can use. Much what we need right now! 

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids. 

This week, Joe put out a massive post on LinkedIn tips that answers a ton of burning questions about the platform.

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.

This week, he shares very unique LinkedIn tips, talks about clubhouse, and goes into the pros & cons of multiple posts a day on LinkedIn. These are very interesting points to know to enhance your strategies. 

Colin Thompson

Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Business Advisor NHS Deanery, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Mentor Partner – Wiseup Networks, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports, and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.

Of his many articles published in the last week, he talks about reframing goals to make them motivating and developing your character to become a better leader.

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all to help you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these amazing thought leaders.

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By Simon Parsons

Learning to sell a feeling as opposed to the features and benefits of a product is an important, but sometimes challenging shift. In this post, Simon provides an excellent example of what that looks like in a heartwarming story.

7 Ways to Encourage New Ideas within your Company…

By Stori

Creating a culture where generating new ideas happens all the time is essential if you want to be able to adapt to changes. In this post, Stori offers 7 excellent examples of how to do this within your business.

CEO: WE NEED MORE LEADS! ME: Really?

By Barry Duffy

Often, business owners spend the majority of their efforts chasing down new leads. But in this post, Barry talks about all seven levers you have available to increase your revenue.

The Magic Wand of Business-Part I

By Sara Phillips

If you want to provide benefits for your employees, but fear you can’t afford it, this article by Sara may just change your mind. In it, she talks about the true cost of providing benefits versus not.

Lead gen vs Demand gen explained:

By Martin P.

In this post, Martin breaks down the difference between lead generation and demand generation and why one is better than the other most of the time.

Understanding the Mindset of the Buyer

By Mark Sapsford

If you recently received an offer or are thinking about selling your business in the future, this post from Mark is worth a read. In it, he outlines a few quick points that explain why it’s important to have a trusted advisor on your side.

How to Use Hashtags for Prospecting on LinkedIn

By Nainil Chheda

In this 3-minute video, Nainil walks through the process anyone can use to grow your network and gain clients from LinkedIn for free. If you aren’t using hashtags to search for prospects yet, this video is for you.

The Manager title is dead, long live leadership!

By BJ Jhaveri

In this article, BJ explains the difference between managers and leaders and shows why the business world today needs more of the latter.

Aim to be battle-ready even when starting small.

By Jay Tambunting

In this article, Jay defines all the different types of insurance a business may need and discusses the situations that pertain to each type of insurance. This is pertinent information for all business owners to ensure they have the proper forms of insurance in place.

That’s all for this week. Hopefully, you learned some new things that you can use to run your business and your life more efficiently. See you next time!