The Business Owner's Bulletin Week 28

Hi everyone and welcome to week 28 of The Business Owner’s Bulletin. We are so excited to share this week’s content with you!

Before you dig in, we would like to invite you to The Business Owner’s Network if you aren’t already a member. That’s where we keep the party going all week long. We support each other by sharing our business wins, asking questions that other business owner’s answer, and daily threads to support each other’s posts on LinkedIn. You can join here. 

ANNOUNCEMENT! Starting March 1, we are launching The Business Owner’s VIP Network. Membership will come with access to monthly education groups to help you grow your business, the opportunity to be a featured member in the main group, and limited opportunities to advertise in the main group. Reach out to Chloe or Margo if you’re interested in learning more.

For those of you who are new, a brief history. Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July of 2020 as a way to curate some of the awesome content on LinkedIn for small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible thought leaders and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that some people just kept showing up with great content regularly. That’s when the “People to Follow” section was born. Each individual has a summary of their overall work as well as a brief of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

His recent article is about branding. It is not just about creating your branding. You also need to deliver on it & keep consistent. He stresses the importance of it, because after all that work we want to see it thrive! 

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week’s article covers some simple DIY accounting practices that all business owners should engage in, whether they have an accountant or not.

Sarah Bauling 

Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch

With over 20 years of Sales and Marketing experience, Sarah knows the power that this 30-second pitch can have on your business. How it generates leads, converts clients, and ultimately makes you more money.

This week she writes about preparing answers to questions that could come after you pitch, and ten reasons why you need to prepare a pitch.

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

Her LinkedIn article this week is about the value of learning new things outside of your area of expertise.

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 

This week her article is a very thorough dive into how you can pick an expert topic for your online course.

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

This week she shares two questions you can ask at the end of a sales call to help you feel more confident when asking for a yes.

Bryan Paton

Bryan is the driving force behind the DNFM WhaleTail Value Builder? process. He guides business owners through this unique process already used by over 60,000 business owners worldwide. He brings over 15 years’ business consultancy experience in Europe, The Middle East, and Africa focusing on:

• Maximized operating margins and net income through process improvement
• Improved business valuations through sustainable revenue pipelines
• Successful ownership transitions

Bryan holds an MBA from Durham University, UK; is a certified Six Sigma Black Belt, and is a member of the Project Management Institute.

This week he shared the importance of sharing your knowledge. It is so easy as a business to have the pressure on you. Here he teaches us to document procedures so that we can share our genius zone.

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button. 

This week he is sharing tips for setting up a livestreaming studio in your home and how to max out your energy and optimize your schedule.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining. 

This week he talks about using your network to grow. It will help you to really take the time for these specific actions he shares. You may think it is to simple too be effective. But it is your key to growth in your business with out fancy tech! Your welcome. 

Luke Matthews

Luke is a Canadian guy living abroad in the UK. He enjoys talking about ridiculous things and he is a social media marketer for small businesses. If you need help making your online game a little less boring then he’s your guy. 

In addition to his semi-random and fun content, Luke is live biweekly Friday nights discussing LinkedIn & Monday afternoons discussing anything and everything. 

This week, Luke talks about a lot of different topics, such as acceptable gifting practices, and what drives business owners to succeed.

Darren Turner

Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business. 

This week, he shares an article on the importance of being open to change in business, and reviews “What You See is What You Get” by Alan Sugar.

Jerry Ash

Jerry Ash is a retired business strategist, developer of THE COMMONS Business Model, and founder of the company of COWORK Entrepreneurs? located near Tampa, Florida.

During his long and eclectic career, he has been a serial entrepreneur and administrator of three non-profits. Also a former assistant professor at West Virginia University and a member of the West Virginia State Senate where he chaired the Standing Committee on Health and Human Services as well as the Small Business Committee he founded.

All of his work is transparent and available to anyone. The long term goal is to turn the company of COWORK Entrepreneurs into a nationwide franchise chain.

Jerry hasn’t published a recent article, but there are a lot of great past articles to dig through.

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids. 

This week he just continues to just share away his value & knowledge so we can grow as business owners & users of LinkedIn. You will enjoy his lessons. 

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.

This week, he is talking about upcoming changes to the LinkedIn company page and ways to grow and nurture your network on LinkedIn.

Colin Thompson

Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Business Advisor NHS Deanery, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Mentor Partner – Wiseup Networks, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.

This week, he covers creating an action plan for success and seven steps to success that you can implement in your life starting today.

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all to help you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these amazing thought leaders.

Here’s How to Show Your Employees You Really Care

By Christopher Johnson

This quick article from Christopher outlines a few simple things you can do to ensure your employees love coming to work every day.

Running an Employee Survey isn’t the whole conversation

By Lynne Wright

In this post, Lynne outlines what an ongoing conversation with employees about their work experience looks like, and how continuing the conversation can lead to better insight.

A Personal Experience of Social Marketing - Part 1

By Julian Brettle

It’s very common to hear tips and advice on social media marketing from industry professionals. It’s a lot less common to hear this type of advice from other business owners. This article from Julian does just that.

Three Major Takeaways: What’s the way forward for SMEs?

By Jay Tambunting

This post is a brief summary of the top takeaways Jay has from the first of three sessions of last quarter’s conference hosted by the Asian Institute of Management. If you are an SME, these takeaways are worth checking out.

Nearly 70% of all businesses fail

By David Crysler

It’s a statistic no business owner wants to be reminded of. But it’s a reality of entrepreneurship. In this post, David talks about a way you can avoid being in that 70%.

Using Social Media to Create Clients

By Sara Phillips

If you are looking to learn some social media basics from someone who isn’t a marketing professional, then this article from Sara is for you. Sometimes, hearing it from someone in the trenches with you is a breath of fresh air.

Has Covid killed your passion in your business?

By Mark Sapsford

The past year has been grinding and tumultuous for everyone, especially business owners. As a result, some may find they are losing passion for their business. In this article, Mark outlines some practical tips to help you get that spark back.

Let's hack the system.

By Nainil Chheda

Are you using the name pronunciation tool on your LinkedIn profile? If not, this video from Nainil is worth a watch.

To Women: Who do you take financial advice from?

By Iralma P.

Do women and men receive the same type of financial advice when it comes to business? Iralma digs into this thought provoking question in her post.

That’s all for this week! We hope you learned something new in today’s Bulletin.