The Business Owner's Bulletin Week 27

Hi everyone and welcome to week 27 of The Business Owner’s Bulletin. We are so excited to share this week’s content with you!

Before you dig in, we would like to invite you to The Business Owner’s Network if you aren’t already a member. That’s where we keep the party going all week long. We support each other by sharing our business wins, asking questions that other business owner’s answer, and daily threads to support each other’s posts on LinkedIn. You can join here. 

For those of you who are new, a brief history. Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July of 2020 as a way to curate some of the awesome content on LinkedIn for small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible thought leaders and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that some people just kept showing up with great content regularly. That’s when the “People to Follow” section was born. Each individual has a summary of their overall work as well as a brief of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

Recently, Larry talks about approaching marketing with the right attitude and simple actions you can take to improve your ability to attract new clients.

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week, Margo’s article explains what cash flow is and why good cash flow is important for your business to survive.

Sarah Bauling 

Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch

With over 20 years of Sales and Marketing experience, Sarah knows the power that this 30-second pitch can have on your business. How it generates leads, converts clients, and ultimately makes you more money.

This week she writes about how to take a new direction with your pitch that is really unique. This twist will help you stand out from your competitors. 

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

Her LinkedIn article this week is about focusing on what you can control. A concept that we all need to really simmer in more. As 2020 was a very tough year for many, find what you can improve on and let the creativity spark. 

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally.

This week she talks about how to price services for the work we do. She outlines for us bad practices along with a clear step by step plan for hourly work and stacking offers for our clients. 

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

This week she shares about us as business owners serving our clients and not selling. The key point is us valuing our offer and living to our potential. 

Bryan Paton

Bryan is the driving force behind the DNFM WhaleTail Value Builder? process.  He guides business owners through this unique process already used by over 60,000 business owners worldwide.  He brings over 15 years’ business consultancy experience in Europe, The Middle East, and Africa focusing on:

• Maximized operating margins and net income through process improvement
• Improved business valuations through sustainable revenue pipelines
• Successful ownership transitions

Bryan holds an MBA from Durham University, UK; is a certified Six Sigma Black Belt, and is a member of the Project Management Institute.

This week Bryan writes about the benefits of a recurring revenue model for your business.

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button. 

This week he is pushing the fire in us all and will help us crush what is holding us back so we can go out to the world and make a difference. Check it out.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining.

This week, Jonathan’s video and subsequent post cover a few tips and tricks to get your LinkedIn content in front of more people.

Luke Matthews

Luke is a Canadian guy living abroad in the UK. He enjoys talking about ridiculous things and he is a social media marketer for small businesses. If you need help making your online game a little less boring then he’s your guy. 

In addition to his semi-random and fun content, Luke is live biweekly Friday nights discussing LinkedIn & Monday afternoons discussing anything and everything. 

This week, Luke talks about the overuse of the phrase “Just give value,” and the disturbing trend of LinkedIn users getting banned with no recourse.

Darren Turner

Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business.

This week, Darren reviews the book, “Unlocking Potential,” by Michael K. Simpson, a peek into his approach to social media marketing, and a dive into the need for more electric vehicle charge points in the UK.

Jerry Ash

Jerry Ash is a retired business strategist, developer of THE COMMONS Business Model, and founder of the company of COWORK Entrepreneurs? located near Tampa, Florida.

During his long and eclectic career, he has been a serial entrepreneur and administrator of three non-profits. Also a former assistant professor at West Virginia University and a member of the West Virginia State Senate where he chaired the Standing Committee on Health and Human Services as well as the Small Business Committee he founded.

All of his work is transparent and available to anyone. The long term goal is to turn the company of COWORK Entrepreneurs into a nationwide franchise chain.

This week, Jerry talks about how the pandemic is exposing a deeper problem with our economy that has been around for a very long time.

Kiesha King-Brown

Kiesha King-Brown is the Founder and CEO of Differentiated Consulting LLC, a retail business-focused firm that also has a passion for small business. She has 15+ years of top-performing executive-level retail and business experience. With an emphasis on strategy, competitive edge, customer lens, and leader development throughout her career, her partnership brings game-changing results for clients.

Differentiated Consulting offers the leading indicators of business maturity and growth in the form of AI-enabled assessment and customized, data-driven strategy coupled with consulting partnership.  

Kiesha is also VP of Strategic Partnerships at ADMD Solutions maximizing conversions, increasing customer retention, and accelerating growth for clients through AI marketing and sales strategies specifically designed for retail and small businesses.

This week, she wrote an article about the changes predicted for e-commerce in 2021 that’s a must-read for anyone in the retail industry.

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids.

Some of Joe’s recent posts are about developing deeper relationships on LinkedIn and other platforms by sharing your true self. He also posts a great video explaining why you don’t have to continuously produce new content for the rest of your life. Just put together a library of great content and the rest flows from there.

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.

This week he knocked it out of the park with various secrets and actionable tips on LinkedIn. It is a priority for lead gen and the future of your business. 

Marcia Gray

Marcia works with small businesses that don't need a full-time Controller/CFO but want someone with financial expertise to work with them on finding growth opportunities as well as business efficiencies. She provides targeted reporting based on what their needs and desires are, as well as capturing opportunities for tax planning. She also works with small businesses that need their books cleaned up or maintained.

This week, Marcia talks about ways to improve your cash flow if you are having issues with it.

Colin Thompson

Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Business Advisor NHS Deanery, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Mentor Partner – Wiseup Networks, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.

This week he gave us actionable steps to see the bigger picture & isolate our emotions yet not step over them. This can get tricky in business and having  this tool in our tool belt is great.

Nick James

Nick James is a digital sales & marketing specialist, entrepreneur, and podcast host.

As a master in the B2B space, Nicholas’ expertise is precisely on how to generate sales by optimizing marketing. He has led sales teams and startups from 300,000 to over 4 million dollars in revenue, as well as achieving inc. 5000 for 3 consecutive years. 

Nick’s most recent article dives deep into using LinkedIn as a tool to grow your business.

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all to help you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these amazing thought leaders.

LinkedIn Algorithm does not matter! USE SALES NAVIGATOR!

By Nainil Chheda

Are you using Sales Navigator to grow your business? If the answer is no, or if you think you could use it more effectively, then this short tutorial from Nainil is certain to help.

Make your writing more assertive

By Michelle Pe?a

Are you looking for a quick article with six tips to help you improve your writing? Well look no further, because this article from Michelle is it.

Business Owner? Don’t skip this post

By Aviram Machluf

In this post, Aviram shares seven important points about branding that you must know to be successful as a business owner. This is an important read for any business owner, but especially so for those just starting out.

How to Evaluate an Organizational Development (OD) Intervention

By Yermi Kurkus

If the health of your Organizational Development is in need of a little check-up, then this article by Yermi is a useful read. In it, he goes over some of the key points of an Organizational Development Intervention.

Writing Checklist for Business Blogging

By Chloe Longstreet

If you write a blog, it is worth it to set aside time and review this writing checklist. Content creation can be hard at times and frustrating. It will not be if you keep this process handy.

How to Accelerate Your B2B Growth in 6 Steps: Part I

By Filippo Chisari

If you are a B2B looking to grow in 2021, this article outlines the first four of six steps you can take to ensure that happens.

Meet Google Question Hub

By John Lincoln

If you have ever wondered what to write for a blog for your business, this new tool from Google is your dream come true. Check out this tutorial from John on how to use it.

Why do you want to improve and grow your business?

By David Crysler

In this post, David doesn’t just invite you to explore your why, he also tells you how you can move forward with confidence knowing that it will happen.

That’s all for this week! We look forward to having you join us again next week. Now, let’s all go out there and grow our businesses this week, together.