The Business Owner's Bulletin Week 22

Hi everyone and welcome to week 22 of The Business Owner’s Bulletin. There is truly something here for businesses of all shapes and sizes this week and we are so excited to share it with you! This is the last publication for 2020 as we are taking next week off to celebrate the holidays and prepare our businesses for 2021.

The Business Owner’s Bulletin hits it’s 6 month anniversary on January 10, and we have some really exciting things planned for the group for next year. If you aren’t a member yet, join here.

For those of you who are new, here is a brief history. Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July as a way to curate some of the awesome content on LinkedIn that is devoted to helping small and medium-sized business owners. She dreamed of creating a space where busy professionals could come at the end of their week and spend a bit of time learning how to improve their business while also being entertained.

Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.

We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible creators and celebrate all their hard work. And thank you for joining us this week.

People to Follow

After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that there were some people who just kept showing up with great content on a regular basis. That’s when the “People to Follow” section was born. Each creator has a summary of their overall work as well as a brief of their most recent work. Please like and comment on the articles and posts you enjoy to further support these creators.

Larry Easto

Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves.This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 

His recent articles are strategies for marketing. At times many Business owners can just take what comes at them and not focus on the ideal client. He shares the importance and how the consistency of it all brings us to our goal more. 

Margo Masri

Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.

This week, Margo is continuing through her series on the benefits of DIYing your books and getting a better handle on your business finances. This is something business owners should do, even if they have an accountant helping, because it ensures you understand what’s really going on with your business.

Sarah Bauling 

Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch

With over 20 years of Sales and Marketing experience Sarah knows the power that this 30 second pitch can have on your business. How it generates leads, converts clients and ultimately makes you more money.

This week’s article is about training modules for you or your team members that she offers so you can start 2021 with a bang. They all look amazing!

Pamela Ayuso  

Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.

This week, she talks about the application of mental models from the book, “The Great Mental Models Vol. 1” by Shane Parrish and Rhiannon Beaubien. It is a fascinating read.

Sarah Cordiner

Sarah specialises in assisting corporates, Government, businesses (all sizes) and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability and 'edupreneurship'.

She also helps them with the commercialisation of their knowledge, skills, expertise and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 

This week, Sarah offers an extensive step-by-step to create learning outcomes for your online course. She also talks about cat butts. Yes, it’s true.

Kate Hore-Lacy

Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.

This week she reminds us that selling is serving, so we shouldn’t be afraid to come off as “salesy.” She also offers an incredible tip for what you should do if the person you are selling to is acting like they aren’t interested.

Bryan Paton

Bryan is the driving force behind the DNFM WhaleTail Value Builder? process. He guides business owners through this unique process already used by over 60,000 business owners worldwide. He brings over 15 years’ business consultancy experience in Europe, The Middle East and Africa focusing on:

• Maximized operating margins and net income through process improvement
• Improved business valuations through sustainable revenue pipelines
• Successful ownership transitions

Bryan holds an MBA from Durham University, UK; is a certified Six Sigma Black Belt and is a member of the Project Management Institute.

This week he shared the importance of different ways to increase income. Moving to memberships these days is steadily increasing. Have you thought about how you can shift your business model? 

Travis Lachner

Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button. 

Definitely check out this week’s slideshare on the 5 Pro Lessons Learned From The Office.

Jonathan Palmar

When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining. 

This week he talks about a true key formula for growing connections and turning them into conversions on LinkedIn. 

Luke Matthews

Luke doesn’t write about things that help business owners which sort of makes him an outlier here. But he does help small business owners with their marketing. Even more important, though, is that he is trying to make LinkedIn more fun and he’s doing it. Following him is sure to lighten up your feed and we all need a little more light in our lives right now. Recently, he shared a post about the importance of recharging ourselves. He reminded us how when you do stuff all year it is time to let it work for you! 

Darren Turner

Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business.

This week he does a video review of ‘Do More Faster’ by David Cohen and Brad Feld and an article about building an “inner citadel” around your business to preserve your beliefs and values.

Jerry Ash

If you want a fresh look at entrepreneurship and how to run a business, then a dig into Jerry’s content is sure to be refreshing. His articles offer a lot to think about. We definitely recommend giving them a review. This week, he talks about his favorite Christmas stories and how they relate to running a business. The stories are beautiful and the lessons are solid.

Kiesha King-Brown

Kiesha King-Brown is Founder and CEO of Differentiated Consulting LLC, a retail business focused firm that also has a passion for small business. She has 15+ years of top performing executive level retail and business experience. With emphasis on strategy, competitive edge, customer lens, and leader development throughout her career, her partnership brings game changing results for clients.

Differentiated Consulting offers the leading indicators of business maturity and growth in the form of AI enabled assessment and customized, data-driven strategy coupled with consulting partnership.  

Kiesha is also VP of Strategic Partnerships at ADMD Solutions maximizing conversions, increasing customer retention, and accelerating growth for clients through AI marketing and sales strategies specifically designed for retail and small business.

This week, she shared an article about how you can use collaboration to uniquely craft yourself and your own version of success.

Joe Apfelbaum

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google trainer. Joe is the Author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media he chills in Brooklyn with his wife and 5 kids. 

This week he had a post that spoke about frustration. Many of us walk away when this occurs to us. He says “follow it”. Share how you do with this!

Chloe Longstreet

Chloe is the founder of The Social Expansion Project, a digital marketing agency. She is the original creator of The Business Owner’s Bulletin and manages the group that emerged from the publication. Chloe is dedicated to creating marketing materials and resources that are easy to understand and accessible for small business owners. When she isn’t busy with her business and all of her side projects, she loves spending as much time as she can with her daughter and fiance. 

This week she. Shared more about being human. She had interruptions and all and made a decision to enjoy the day! Follow the frustration my friends :) 

Richard van der Blom

Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and trainings to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore he does extensive research into the LinkedIn Algorithm, and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your Business.

This week his article is on why he doesn’t connect with certain people when they send a connection request. If you want to make sure you are using LinkedIn in a way that gets attention, check out this article because it’s a big list of major “don’ts.”

Great Reads and Views

We dig through LinkedIn so you don’t have to. Here are this week’s articles, all with a goal of helping you grow and manage your business. Make sure to like and comment on the articles you enjoy to support these great creators.

Are you prepared for more growth and profitability? Part 3

By Marcia Gray

If you are spending too much time closing your books at the end of the month, then you are missing out on crucial time to analyze the data and make changes for the months ahead. In this article, Marcia discusses some steps you can take to decrease the time your accounting team spends on this process each month.

Successful Content Development Plan

By Colin Thompson

As we get ready to enter a new quarter and a new year, it is a great time to evaluate your past content to see if it has created the intended results for your business. If it hasn’t, this article by Colin is a great place to start as you plan your next round of content.

Launching in foreign markets? 6 things you should know

By Filippo Chisari

There is this idea that the internet and increased digitization of our world means it is easier than ever to launch in foreign markets. And maybe it is. But that doesn’t mean it is a decision you should take lightly. In this article, Filippo outlines 6 things to know first.

How Your Business Can Start The New Year Off Right!

By Christopher Johnson

Would you like 5 quick and easy strategies to help you turn things around and start the year off right? Then check out this article from Christopher. Let’s all start the New Year off on a better foot together!

Fascinating stat coming from the 'Trust in the Modern Workplace' report

By Lynne Wright

According to the ‘Trust in the Modern Workplace’ report, 38% of employees do not trust their organization to put their interest over profits. What do you think of this stat? Join the conversation on her page (tag Chloe if you do).

The Do’s and Don’ts of Celebrating at Work

By Domenico Pinto

Making sure your employees feel appreciated for all they do is something many business owners strive to do. It is also something that some don’t always get quite right. If you feel like your efforts to show appreciation to your employees doesn’t always hit the mark, this post contains some helpful tips.

Adjusting To The New Workplace

By Jon Dwoskin

The changes that COVID forced upon our working environments were already starting, the pandemic just accelerated them. In this article, Jon gives some excellent advice on how to adapt to a permanent remote workforce, as well as tips on how to approach the millennial job-hopping phenomenon.

Why Haven’t We Started Implementing Relationship Marketing?

By Nick James

Relationship marketing, as opposed to transactional marketing, is where you focus on building long-term relationships with your customers. It isn’t about jumping for the next sale. In this article, Nick explains relationship marketing and how to implement it in depth. It’s everything you needed to know.

Why You Should Take a Holistic Approach to Email Security

By Julian Brettle

Cyber-threats and attacks have increased substantially since the start of the pandemic. The attacks don’t just happen to C-Level executives either. That’s why it is important to train your employees in how to recognize potential attacks. Learn more about how to keep your business safe in this article.

No Reply Can Be Worse Than Rejection: Why

By Divya Gandotra

Do you contact people who you choose not to hire as part of your hiring process to let them know? If the answer is no, this article from Divya may change your mind as it highlights why this one action is so crucial.

How to create a lead magnet that resonates with your customers

By Rachel Dool

How do you convert website visitors into customers? With a lead magnet. In this article, Rachel discusses what a lead magnet is, and how to create one that your customers hand over their emails freely for.

Are you successfully self-employed or do you own a business?

By David Crysler

What does it REALLY mean to own your own business? Are you doing it or are you so engrossed in the day to day that you can’t escape? Learn what it really means to own your own business in this post from David.

When Shit Gets Real, Quick.

By Jeremy Burke 

Would business owners be failing at such a high rate right now if they had better control of their cash flow? Jeremy explores this topic in-depth in this article. 

I want to get feedback - if you’re willing to provide it

By Clayton Stiver

Clayton posts frequently about buying and selling a business and he wants to know which topics you’re most interested in hearing more about. Let him know!

That’s all for this week. See you all in 2021!