Business Owner Spotlight Interview - Matthew Pescador

I am very excited to introduce Matthew (Matt) Pescador for this week's Business Owner Spotlight Interview.

Link to Interview recording

In this interview, Matt shares fantastic analysis and insights into his customer's buying decisions in an extremely complex environment. Any business owner who puts this much analysis into their customers buying decisions, and the issues and concerns they face, can improve their business development results massively. It is not just about features and benefits. It is not just about how great the product (or service) is. It is about how the customer perceives the issues in their precise situation. Marketing and Sales strategies must accommodate those to be fully successful.

Matt goes on from there to share what he has learned about building and managing TEAM to achieve real results. His insights there alone are worth the time to listen.

If you want to contact to Matt, you can reach out to him at:

• His email address: [email protected]
• His website: alkus.com/en
• His Linkedin page.

If you want more insights of how to grow your results from your business, message me, and we can set up an opportunity to chat about your situation, and what you want to achieve.