The business owner had them in the palm of his hands

At a recent networking event, an individual began their life story of loneliness, hardship, disaster, no hope, and the fear of living in a poor, broken-down country.

We were spellbound.

And then they turned on their fire hose.

Drowning us listeners.

And they lost us.

They lost us by adding unrelated stories and droning on for too long.

When they lost us, you could see others checking their phones.

When you have those 3-5 minutes at a networking event.

The most valuable time for you at a networking event is when you introduce yourself and your business; initially, everyone is looking, listening, and judging you.

How well-spoken, intelligent, concise, and why we should listen to you because...

Your short speech will determine how we engage with you or don't.

Donald Miller's book story brand changed how I share my message.

If you want to grow a following and grow your business faster instead of slower.

Design your story, the story brand way.