The business of online personalities

They are everywhere and on every platform.

ONline personalities. This is a Cosplayer goofing off with me in a store.

Some Online personalities are silly, and others have GREAT information.

TRUTHBOMB- To make it big online is a huge responsibility, needs some luck, and has payout systems that change everyday. Being an online personality is one of the highest risk business models in the country. Because online personalities are built on social media platforms that the individual business owner never OWNS. They are at the whim of the internet and algorithms. They can get hacked and lose thousands of hours of work in a second. Its a catastrophe when it happens.

That is why so many new platforms are showing up. Paid content models are on the rise, and subscription models are the safer route.

Every business model is identical in that: The product needs to get EYEBALL VIEWS, give something of value to the consumer, and have a back-up plan for lean times or business changes.

The ever-increasing popularity of online platforms has birthed a new breed of entrepreneurs known as online personalities. These individuals have harnessed the power of their online presence to build personal brands, engage with audiences, and generate substantial income in the process.

Here is the money plan:

Sponsored Events and Speaking Engagements: As online personalities establish their authority and expertise in their respective fields, they MUST be invited to participate in sponsored events or guest speaking engagements. These opportunities provide additional income and allow influencers to connect with their audience on a more personal level. This is the immediate cash flow model.

Sponsored Content and Brand Collaborations: You need 5,000 followers that actively engage to get to a step1 conversation. Collaborating with brands on sponsored content is a primary revenue stream for online personalities. Companies pay online personalities to promote their products or services through social media posts, videos, or blog articles. Influencers create compelling content that resonates with their audience while seamlessly integrating brand messaging.

Advertisement Revenue: You need 4,000 hours a month of viewing to get here. Online personalities can earn money through advertisements on their platforms. Platforms like YouTube and blogs offer ad revenue sharing programs, where content creators earn compensation based on the number of ad impressions or clicks generated. Successful personalities often attract a large, engaged audience, making this a significant income stream.

Product Sales: FAST money and small followings can start this type of cash flow. Many online personalities develop and sell their own products, leveraging their personal brand and relationship with their audience. These products may include merchandise, online courses, e-books, or even physical products. This revenue stream allows influencers to generate income directly from their audience, while also deepening their connection with fans.

Being an online personality can be a financially rewarding venture. Like any business there is an art to maintaining an engaged audience and consistently delivering valuable content.

Have a great day and thanks for hanging out with me. If you have questions give me a call.