Business Notes to Self

Every successful business must address a

need, a problem, or an inconvenience

experienced by customers. What problem

does your business idea solve? When you

look at it this way, it creates a more

straightforward way of explaining what

your business does for prospects.

So what itch does your business scratch?

Example: A pet owner’s itch is – I work

all day and can’t let my dog out for a walk,

fresh air, or a poop.

A dog walker’s scratch is – I will walk your

dog three times a day while you work all

day. Do this exercise today and you have figured out your "30 second elevator pitch".

Have a profitable week - Cleo

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