Business Networking Via YouTube

Sometimes business networking can be done online through a social media site such as YouTube. This is a good way to find people who are influential in your industry and contact them. However, to do this you need a good profile that is attractive and alluring. This is the key to successfully networking on YouTube. The book The Hacker's Guide to Viral Marketing opines:

The moral of this [story] is this: that no matter how many good things you say about yourself, your product, or your business, none of that will have near as much effect as what other people, such as customers, will have to say about you.

People care about what other people have to say about you; not what you have to say about yourself.

Of course, this means you need a solid profile that follows industry standards. Here are some tips.

20-30 Second Videos

Creating a viral video is a the perfect way to bring in lots of new customers or industry big-wigs, people who either sell or buy things related to your industry. However, these days viral videos are generally very short, as people have a short attention span, so make your video brief.

Add Friends

If you add someone on YouTube and subscribe to them, they sometimes return the favor. This means they might check out your content and you can communicate with them. This is a great tool for small businesses looking to increase their presence online quickly. Make sure you only add people who have shown interest in your industry though.

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Thanks, Derek
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