Business Networking Statistics to Generate New Opportunities

I’m always on the lookout for articles about networking statistics to generate new business opportunities. Here are a few snippets:

Business networking develops professional relationships to generate referral sources, sales leads, partnerships, and career opportunities. While COVID-19 temporarily halted face-to-face networking events, such as trade shows and other face-to-face events, the business industry has since returned and fully embraced physical networking again. This article offers business networking statistics to help you explore how networking impacts your business and career.

General Business Networking Statistics

These business networking statistics give an overall picture of what networking can do for you, in-person or online. Some of these data points also show the types of opportunities created due to networking and how people evaluate those they meet at various events.

1. 65% of businesses consider in-person networking via trade shows invaluable for their marketing efforts

Takeaway:?Despite the shifts in business caused by the pandemic, many still prefer face-to-face interactions. Sixty-five percent of businesses consider in-person trade shows invaluable for their marketing strategy. This highlights the enduring value of face-to-face interactions and their impact on building relationships, establishing trust, and driving business growth. While virtual events have become increasingly popular due to the pandemic, they can only partially replace the benefits of in-person interactions.

2. The closing rate for customers obtained through business networking is 40%

Takeaway:?While much of networking is for developing?referral sources ?or career advancement, attending professional events can also be an effective?lead generation ?method with high conversion rates. A 40% closing rate in any sales position and industry is quite high and should not be taken for granted. In-person events specifically provide one-on-one, personal conversations to help develop trust in your brand—yielding a better chance of obtaining new customers.

3. 64% of trade show attendees are not current customers of the exhibited businesses

Takeaway:?Trade shows and expos have been one of the most traditional places for showcasing products and business networking. The events allow you to meet hundreds of decision-makers easily and begin developing meaningful relationships with them. This networking stat, in particular, shows how many opportunities a single trade show offers, as most attendees do not have to pay for relationships with any exhibitors.

Want to know more? Head on over to the full article?here ?for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert