Business Networking: The Essential Tool for Building a Sustainable Business

When Todd Haness decided to venture into the world of business ownership, he knew two things for certain: he wanted a franchise model, and he was ready for a new challenge. As the owner of a CMIT Solutions franchise in Plano and Garland, Texas, Todd has discovered that business networking is less about selling and more about making friends, establishing connections, and building long-term relationships. For Todd, this approach to networking has been a cornerstone of his business strategy and success.

Why Passion Matters When Selecting a Franchise Opportunity

Before diving into the IT field, Todd carefully researched his options. He knew he didn't want to start from scratch. With a franchise, he could leverage an established brand, a proven business model, and ongoing support—all factors that aligned with his desire to build value in his business, either to sell it later or to have his kids join him. His research pointed him toward CMIT Solutions, a leader in managed IT services, even though he wasn't initially from the IT industry. His biggest concern? Learning a new career.

Todd's story is one of careful consideration and a willingness to step outside his comfort zone. He entered the IT field through thorough research and discovered a passion for providing solutions to businesses of all sizes. Today, he has a diverse group of clients, though his primary interest lies in the manufacturing sector—a field where he’s still working to build a foothold. Todd knows that the key to success in any industry is networking, a skill he excels at and finds great satisfaction in.

But Todd's passion isn't just limited to business. He values spending time with his family and enjoying outdoor activities like snow skiing, spending time at the lake, mountain biking, and fly fishing. This love for the outdoors and family life reflects his belief in balancing

professional ambitions with personal fulfillment. By choosing a franchise with a flexible model and strong support network, he has been able to integrate his professional goals with his passion for outdoor adventures and family time, proving that selecting the right franchise isn't just about financial gain—it's about creating a life that allows you to enjoy what matters most.

A Three-Pronged Approach to Business Networking

Networking is often seen as a business necessity, but Todd views it as much more. For him, networking is about understanding the power of connections. It’s about recognizing that every conversation, every handshake, and every coffee meeting is an opportunity to learn something new, to help someone else, and to build value—not just for his business, but for his community.

1)? Build Genuine Business Relationships From the beginning, Todd understood the importance of networking, not just as a way to grow his business but as a means to build genuine relationships. He joined the Garland Chamber of Commerce , the Plano Chamber of Commerce and a local Business Networking International group, three platforms that allowed him to connect with other business professionals. “You don't cold call to get business,” Todd explains, “but you do need to meet with other professionals.” He sees networking as an opportunity to learn, share, and establish trust.

When asked how he would advise someone considering the CMIT Solutions opportunity, he suggested, "Focus on making a new friend instead of worrying about making a sale. If they ever find themselves needing what you provide, there's a strong chance they will turn to you."

2) Be Consistent and Present Early in his business journey, Todd dedicated significant time to business networking, attending meetings, and participating in events. Given his commitment to client service, he now dedicates about three hours a week to networking meetings and related events.

For Todd, the key to business networking is consistency. It’s not just about showing up to meetings but about actively engaging with others, listening to their needs, and offering genuine support. This approach has helped him build a reputation as a trustworthy and reliable business partner, making him a go-to resource for managed IT services in his community.

3) Provide Value First Todd’s experience highlights a critical lesson for anyone looking to grow their business: networking isn’t about immediate returns. It’s about planting seeds that may grow into valuable relationships over time. By focusing on making genuine connections rather than pushing for a sale, Todd has built a network that supports his business objectives while contributing to the broader business community.

“Networking isn’t about the transaction,” Todd explains. “It’s about the relationship. When you build trust and rapport with people, they will naturally think of you when they have a need that your business can fulfill.”

Leveraging Support Systems

Todd also leverages the power of support systems within the CMIT Solutions network. He was recently invited to join a CMIT Mastermind group, and although he has only attended two meetings so far, he already sees the value in having another source to bounce ideas off of and gain additional support.

Additionally, Todd utilizes an outsourced help desk to provide 24/7 support to his clients, ensuring that they receive the highest level of service. This setup allows him to focus on what he does best—building relationships and expanding his network—while knowing his clients are well taken care of.

Advice for Aspiring Franchisees

For those considering a franchise with CMIT Solutions, Todd offers clear advice: first, decide whether you’re seeking a job or genuinely want to own a business. “If it’s the latter,” he explains, “you can start your own business and, of course, make money, but the real benefit is in building value where you get to call the shots.” Unlike a job, where your future is often dictated by others, owning a business gives you control over your destiny.

Todd’s mindset of independence and ownership aligns with his approach to business networking and collaboration. He encourages aspiring franchisees to reach out to neighboring franchisees in the territory they’re considering. This sense of camaraderie and mutual support is a core value within the CMIT network, something Todd deeply appreciates.

By viewing fellow franchisees not as competitors but as allies, Todd has built a strong support network that extends beyond his immediate geographic area. He understands that the success of one franchisee can contribute to the success of all, and he embraces this collective approach to growth. For Todd, choosing to franchise isn’t just about being your own boss; it’s also about being part of a community where everyone’s efforts contribute to shared success.

Listen to the full podcast featuring Todd Haness .