Business and Motorcycles

Why motorcycling?

First, I love motorcycles.

Second, there are a lot of things in common between motorcycles and running a business.

When you start a motorcycle, you consume some reserve energy that is stored in the battery. This is like having some savings to start a business (reserve energy).

When you start a business, there is no momentum and no revenue. But the business will still have some expenses.

When you start the motorcycle, it idles before it starts moving. While it is idling, it consumes fuel.

You need some savings to quit your job, and then you need to "burn" some money without having any returns (movement) for a while before things start moving.

With a motorcycle, you start moving in the first gear. You can't go fast in the first gear. You can't go to the 5th gear directly either because you need to build that momentum slowly.

When you are in the first gear, you are more likely to fall because you do not have enough speed to balance the motorcycle on two wheels.

In business, you are more likely to fail in the first year because you are just getting started and things are a bit out of balance.

In the first gear, there is also a lot of friction (engine braking). It is needed because without that you cannot have an evenly distributed acceleration building up to go to the second gear.

When you have started getting your balance, you will be able to move to the 2nd gear. This is the 2nd year of your business. Less friction, more balance, and momentum that is a bit better than the first.

In the first gear, if you stop accelerating, you will slow down immediately and start losing your balance. In business, if you stop pushing, your business will threaten to lose balance and fail.

When you are in the second gear you have a bit more momentum. The bike will not go out of balance even if you stop twisting the accelerator for a few seconds. You are less likely to fall and you can eventually set yourself up to go to the third gear.

Things keep getting better. Once you reach the 5th gear, you can start cruising.

You will not lose momentum even if you stop accelerating for several seconds and you can go at much faster speeds. You will also have great balance because the forward momentum makes sure that the stability is very high.

If you try to go to high speeds very fast, you will burn out the engine.

There is a place for everything.

Business is similar. A lot of startups try to grow too fast without putting the right systems in place first. That makes them burn out their engines and they fail.

Some startups do not put enough acceleration in the early years and it loses balance and falls. When the founders are not focused, a startup starts failing in the first year itself.

The way I do business has a zen-like balance to it.

I keep working consistently, making sure that I am not too slow that I lose balance, and at the same time when I start going faster, I make sure that I keep adding some momentum to it myself so that I do not slow down.

Being alert on the road is also needed to avoid sudden braking and accidents. In business, you have to be proactive and make sure that there are no compliance issues or pissed-off customers that will make you lose the momentum that you have already gained.

Building a business is an art and every entrepreneur is an artist.

It takes focus, patience, wisdom, and hope to build a billion-dollar company.

Let's aim for the stars, at the worst we will at least land up on the moon.

See you in the next lesson.

Cheers,

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