BUSINESS MODEL

Business model is a process by which any business deliver values to the customer, customer pay for that value, from the payment business made the profit.

Business model is a part of business plan.

It is the central part of business plan.

Business model canvas is a tool which consists of 9 building blocks:

1.Key Activities

2.Key Partners

3.Cost Structure

4.Key Resources

5.Value Proposition

6.Customer Relationship

7.Customer Segment

8.Channels

9.Revenew Streams

Ex-ITC BUSINESS MODEL CANVAS        

1.Key Activities:

·??????Innovative product development

·??????Marketing and promotional activities

·??????R&D activities

·??????CSR activities

2.Key Partners:

·??????Investors

3.Cost Structure:

·??????Cost of consumption of materials

·??????Employee benefit expenses

·??????Stock in trade purchase

·??????Finance cost

·??????Depreciation cost

·??????Other expenses

4.Key Resources

·??????Tangiable resources: Financial, Organizational,Intellectual,Physical

·??????Intangible resources: Human resources, skills & knowledge, ITC brand distribution network

5.Value Proposition

·??????All facilities under one roof

·??????FMCG business value proposition

·??????Agribusiness value proposition

·??????Hotel business value proposition

·??????Paper & packaging value proposition

·??????Paperboards business value proposition

·??????IT segment value proposition

6.Customer Relationship

·??????Communication Campaign

·??????Customer Safety

7.Customer Segment

·??????B2B customer

·??????All age group customer i.e; 5-60 yrs old

·??????Rural, Semi-urban, urban class

8.Channels

·??????Distribution network

·??????ITC apps

9.Revenew Streams

·??????Revenue from operations:

·??????FMCG business

·??????Hotel business

·??????Paperboards business

·??????Paper & packaging business

Ex-UBER BUSINESS MODEL CANVAS        

1.Key Activities:

·??????Platform (App) Development & Enhancement

·??????Marketing & Customer Acquisition

·??????Sales promotion to acquire new customers

·??????Hiring Driver

·??????Customer Support

·??????Managing Driver Payout

·??????Communication with the driver, customer, customers & partners

2.Key Partners:

·??????Drivers

·??????Investors

·??????Payment Processors

·??????Map API Providers

·??????Lobbyists

3.Cost Structure:

·??????Customer Acquisition Cost (CAC)

·??????Legal & settlement costs

·??????Insurance Costs

·??????Research & Development

4.Key Resources

·??????Network (Driver & Riders)

·??????Digital Platform (Apps)

·??????Skilled Drivers

·??????Technology Talent

·??????Creating Brand Image

·??????Improving its Algorithms & Data Analysis

5.Value Proposition

For the Drivers:

·??????Easy to get started

·??????Opportunity to earn

·??????Easy to access more passangers

·??????Freedom to choose working hours

For Ridres:

·??????Safety & Security

·??????Lower prices than normal taxi services

·??????Convenient working

·??????Easier Transaction

·??????Cashless Ride

·??????ETA & map tracking cab

6.Customer Relationship

·??????Social media

·??????Customer support

·??????Review, Rating & Feedback System

7.Customer Segment

Users:

·??????People who don’t own cars

·??????People who can’t drive a car

·??????People who don’t want to driver themselves to functions

·??????People who like to travel in style & luxury

·??????People who are looking for a cost-effective transport option

Drivers:

·??????People who own a car & looking for extra income

·??????People who love to drive

·??????People looking for a flexible work environment

8.Channels

·??????Website

·??????Mobile app for Android & ios

·??????Word of mouth

·??????Social media

·??????Voucher Digital Ads, Paid Ads

·??????Media Coverage

10.Revenew Streams

·??????Ride transaction fees

·??????Surge price

·??????License fees

·??????Alternative streams:

·??????UberEATS, UberCARGO,UberBOAT, UberAIR,UberMONEY

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