? Business Minute #144

"Over 90% of text messages are read within 3 minutes of being received. That immediacy makes SMS marketing a powerful tool in today's fast-paced digital world." -Adrian Boysel

Text message marketing stands out for its directness and high engagement rates. With the majority of people keeping their phones within arm's reach, this channel offers unparalleled access to your audience.

Here's my advice to you:

1. Permission First: Always ensure recipients have actively opted in for text messages from your brand. This establishes trust and ensures compliance with various regional regulations.

2. Brevity is Brilliance: With a character limit, each word in your SMS needs to count. Make your messages succinct, yet compelling, prompting immediate action.

3. Choose the Right Moment: The timing of your message can make all the difference. Aim for periods when your audience is most receptive, and be mindful not to inundate them.

Harness the power of SMS marketing, respecting its intimate nature, and you'll find a responsive audience waiting at the other end of the line.

?? Keep looking up!

- Adrian Boysel

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