There Is No Business Like A Show Business ... For Buyers!
Elle Vitin
"The Best Way To Predict Your Future & Your Business' Is To Coach-Create It" ~LVitin? | Your Success IS My Success, TEAMingUp To GOAL Completion & RESULTS ~ Only By Invitation & Referral ~ SERVING You = My Privilege
There Is No Business Like A Show Business For Buyers! Only When You Know What You Are Doing And What To Do Next
It was only a week ago that I was attending not one but two buyers shows in central London -same premises and dates for both shows, ground and first floor respectively- and immediately after entering both events, walking around and browsing through for about 10' I knew these amazing exhibitors were losing money and something had to dramatically change for them to at least break even the ￡3-4k they had 'invested' to be exhibitors for 3 days.
It is true that Numbers are Critical when visiting a BUYing event. Sadly, even with the best intentions at heart, you cannot be selling sand in a dessert same as it is impossible to 'try' to very quickly share your knowledge and expect people to take-in suggestions to solve their situation immediately. Same, you cannot expect to be trusted by people who don't know you and don't know how you can help them make sales straight away and it truly Hurt me to see the money that they were losing and was going down the drain, for these wonderful and creative business owners who think they have to know it all and -in their own words- money is secondary to their passion, when it is possible to have them both, have it all and exponentially.
Hence the reason I decided to write an article on the subject or better still, bring to you a compilation of good content from different writers and sources to prepare you for your next BUYers event and make sure you are Your Own Next Success Story :)
You will find the term: 'Sales Pitch' or 'Pitch' and I would like to clarify that these terms can be misleading in an emotional 'kind of' way hence Not to take them in that context but to understand that they are also used when talking about sales, as sales for businesses are The heart of every business since withOUT Sales, there is No business and No business can survive without sales.
You will find a very short, micro introduction from each resource and I would like to strongly encourage you to click all the links, go through the full articles, implement what you learn and share your insights and results with the community.
Firstly, let's establish What are Trade Events For Buyers and whether Trade Events are the best way to meet foreign buyers?
Meet BUYers @Events.- Whether at a U.S. or foreign trade show or on a foreign trade mission, trade events are a cost-effective way to meet foreign buyers. The key is finding the right event in your industry. You can also connect with global buyers even when you cannot attend in person. The Trade Show Representation service entails conducting pre-trade show promotions via Internet/social media/email campaign, representing the client at the overseas trade show and long etc.
More on Trade Shows, Trade Show Representation Service, Trade and Reverse Trade Missions, here: Meet Buyers At Events - International Trade Administration - https://www.trade.gov/meet-buyers-events
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Tips for Attending Buying Events - Business - Bridal Buyer
I feel this will be Good for #Designers, specifically:
18/08/2021 · Look at your sales and identify where you may have possible gaps, and research potential new designers before attending so that you can build a visit to them into your agenda. Large events can take a long time to walk around and so planning your time effectively is essential. 2. Numbers are critical when visiting a buying event. Source: https://bridalbuyer.com/business/business/tips-for-attending-buying-events-11088
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Four Ways to Be a #Successful Buyer at a #Fashion #TradeShow
Tip 1: Limit Appointments + Collaborate with Others
Tip 2: Set Goals in Order to Find Trends That Stick
Tip 3: Pre-Plan How You Navigate Your Show with Online Tools
Tip 4: Subscribe to Emails and Network
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I will continue with the article written by the Bedfordshire Chamber Of Commerce on the 6 Ways To Prepare For a 'Meet The BUYer' Event
1. Speak the buyer’s language: When presenting your 'pitch', it’s important to talk about your service or product as though... 2. Anticipate their preferences This one sounds tricky, but it can be a game changer. Is this buyer straightforward and... 3. Visualise the end result To form a sustainable ... 4.- Anticipate Their Questions ... 5.- Consider Seasonal Peaks And Troughs ... 6.- Understand The Buyer's Cultural Values ... Source: 6 ways to prepare for a ‘Meet the Buyer’ event - https://www.chamber-business.com/blog/6-ways-prepare-for-meet-the-buyer-event
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More interesting Links Related to the above, to Explore Further:
Meet the Buyer 2023 - Supplier Development Programme???sdpscotland.co.uk
Meet the Buyer North 2022 - Supplier Development Programme: sdpscotland.co.uk
Supply chain | Galliford Try: gallifordtry.co.uk
FREE meet the buyer | South East Construction Expo???constructionexpouk.co.uk
Events | From the leading source of UK construction market news: constructionnews.co.uk
Meet the Buyer - Access decision makers | Atom Business Events: atombusinessevents.com
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How about learning from Dan Lok in this simple but powerful video about The 4 Most Common Buyer Types In Sales And How To Sell To Them?
领英推荐
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How To Make SALES In A BUYERS Event
1.- Craft your sales 'pitch' ahead of time. Know what you need to say before you even greet the customer, but be prepared to fine-tune your pitch so that it better matches the needs and wants of each individual customer who crosses your path. XResearch source "Sales pitch" can be a misleading term. Resource: wikihow.com/Make-a-Sale
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How Do You Implement A Sales Process?
Initiate an action plan. Implement any new strategies and procedures you’ve come up with. A sales process involves using different tactics to approach and convert a prospect into a paying customer. Source: Create a Sales Plan That Actually Works (Tips + Template) www.saleshacker.com/sales-plan/
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What Should We Be Focusing On When Selling To Our Customers?
We should be focusing on our customer’s timelines that are mapped to their company calendars and business priorities. For example, we should be looking to align our value with our buyer’s internal and external company events like product launches, users conferences, marketing campaigns and so much more. Source: SalesHood - How To Create Compelling Events With Our Buyers - saleshood.com/blog/create-compelling-events/
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How To Promote Sales On Your Products?
If you are going to have a sale on your product soon, tell your customers about it. They will be happy to hear about it, and it will build trust with them. They may even buy more because of it. Pick out one or two benefits of your products and state those clearly in the sales headline. Source: 14 Sales Strategies to Easily Sell More Products | Brian Tracy - https://www.briantracy.com/blog/sales-success/proven-strategies-to-increase-sales-of-your-product/
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21 Sales Strategies to Increase Sales Fast | Brian Tracy
Apply Increasing Savings. In order to get your customers to buy more, consider applying discounts to larger purchases, such as free shipping on orders over $100. When promoting a sale, consider offering an increased amount off on larger purchases, i.e., 15% off orders of $250 or more and 25% off orders of $500 or more. Source: https://www.briantracy.com/blog/sales-success/proven-strategies-to-increase-sales-of-your-product/
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I would like to add another of Dan's Videos on How To Sell A Product! - Sell Anything To Anyone With This Unusual But Effective Method Source: https://www.youtube.com/watch?v=zie_xSa2oRc&t=92s
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SalesHood - How To Create Compelling Events With Your Buyers
05/08/2018 · To do this, we must get to power and we must uncover our economic buyer’s top priorities. Conversations filled with open-ended, authentically curious, layered questions gets ... Source: https://saleshood.com/blog/create-compelling-events
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Last but No least: Here Is Why You Need To Be Attending More Conferences and Tradeshows
Last but No least: Here Is Why You Need To Be Attending More Conferences and Tradeshows
This is right up my street, as no matter what industry you are in, attending conferences and tradeshows is an absolute necessity when it comes to growing your business; these are the main reasons why:
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I am sincerely hoping that you find this article of value and Most Importantly, that you can Implement everything you learn here. Remember: imperfect action BEATS perfection! what is important is to take ACTION. Reach out and keep me up to date about your Progress.
Blessings.
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