Business lessons from “Ford v. Ferrari”

The Formula 1 season kicks off next weekend at Albert Park in Melbourne with Lewis Hamiliton, the most successful F1 driver of all time, switching to Scuderia Ferrari. This takes me back to the last time I cheered along with the ‘Tifosi’ which was when Nigel ‘il Leone’ Mansell drove for them in 1989 and 1990. I’m sure Lewis hopes to make the same kind of impression on Ferrari fans as ‘our Nige’ did over 30 years ago.

This scarlet focus means I am resharing something from a few years ago, which looks not at F1 but at the pinnacle of Sportscar racing, that being Le Mans. When I came across an article that combined two of my passions, it was guaranteed to get looked at. Cars (namely motorsport) and Process Improvement are not often brought together to form the basis of thinking which can be deployed in almost any business, but I feel the three lessons below manage to do just that.

The MIT (Massachusetts Institute of Technology) article explains some study and business lessons by John Carrier. He heads a programme which looks at leading change in manufacturing and operations, so very relevant for anyone I am currently working with. His interest in motorsports comes from teaching in an innovation area which encompasses collaboration work between Formula One and MIT.

For those unfamiliar with ‘Ford v Ferrari’, the film stars Matt Damon and Christian Bale and recreates Henry Ford II’s scheme to reinvent the Ford Motor Company while simultaneously avenging a bitter rivalry between himself and Enzo Ferrari. Adhering closely to A.J. Baime’s 2009 book “Go Like Hell,” the movie chronicles the company’s outrageous pursuit of designing, building, and racing a car that could beat Ferrari at the 24 Hours of Le Mans, the most prestigious and brutal race in the world.

Initially the herculean task was assigned to Ford's Advanced Vehicles Group in the U.K., but the team couldn’t figure out how to make the first batch of GT40s stay firmly on the tarmac or run continuously for 24 hours. After consecutive losses to Ferrari at Le Mans in 1964 and 1965, Ford enlisted legendary Los Angeles car designer Carroll Shelby — one of the only American drivers to ever win at Le Mans — to run race operations. Rather than starting from scratch, Shelby and his go-to test driver and engineering specialist Ken Miles collaborated with Advanced Vehicle Group and Ford's experimental engine group to reinvent the GT40.

Having watched the film with process improvement in mind, Carrier outlines his three business lessons for us all.

Lesson 1: Don’t adopt new tech until you know what problem you are trying to solve.

In racing, understanding aerodynamic resistance is key. The better a car cuts through the air, the less power and fuel is required. Optimizing aerodynamics can also prevent undesired lift forces, increasing stability at high speeds. To test the aerodynamics of the GT40 prototype, the original Ford engineers put a large, heavy computer with attached sensors into the car. The Shelby team ripped out the computer and instead taped strings over the surface of the car, then observed the exterior of the car to see how air travelled over and around the vehicle. "Often the best model of the system is the system itself," Carrier says.

Another takeaway from this example is that the strings make the issue observable. Unlike a computer printout, the streamers provided direct and immediate visual measurement of the entire system. Indeed, the very presence of the computer in the car distorted the performance of the system, as it significantly increased the weight of the car. “How many times have we witnessed a new technology producing the exact opposite of its intended effect?” Carrier asks. “From Roger Smith’s 'Lights Out' factory to Elon Musk’s flirtation with excess automation at the Tesla facility, the 'shiny new toy' technology fallacy seems to be one mistake most companies will continue repeating.”

Lesson 2: Flatten your decision-making.

In the movie, Ford’s decision on the Shelby program went through the classic “15 middle managers,” visualized by a red folder circulating the Ford’s Dearborn, Michigan, headquarters, known as the Glass House. The red folder is the perfect analogy for the “hidden factory” of middle management. (A “hidden factory” is any activity or set of activities that reduce the quality or efficiency of operations but are not initially known to managers or others seeking to improve the process.)

Shelby eventually shortens the feedback loop by insisting he report directly to Henry Ford II. Similarly, Carrier explains that organizations should flatten decision-making as much as possible to ensure that decision makers have actually seen what’s in the folder. “Paraphrasing a conversation I once had with Jay Forrester, the father of system dynamics, the purpose of middle management seems to be to turn the message 180 degrees while adding a time delay — the absolutely optimal way to destroy the performance of any system,” Carrier says.

Lesson 3: Learn from others.

In the Daytona race, Shelby bet his company to the Ford Motor Company on his driver, Ken Miles, winning — even against another Ford team in the race. Meanwhile, the Shelby team observed that the second Ford team in the next pit bay was having much faster pit stops. Shelby discovered they were utilizing NASCAR pit crew members.

“The lesson here is simple,” Carrier explains. “Look outside your own team, company, and/or industry for better ways of doing what you’re doing.”

“There are a great many parallels between business and racing, from the importance of your team, the capital required, significant investments in technology, and the goal of winning in a short period of time,” Carrier adds. “If anything slows you down, you will lose.”

Spoiler alert: In the case of Ford, all their hard work and lessons learned paid off. The GT40 MK II defeated Ferrari at Le Mans in 1966, capturing first, second, and third places. And they won again the following year.

IMDb link to the film review: https://www.imdb.com/title/tt1950186/

I hope you enjoyed the above and can see the parallels with what you are (or should be) doing in your business. Please get in touch if you would like to discuss any of the above, as I’d be only too happy to assist.