Business Intelligence – Do you have data? or do you have intelligence?
Bonnie Shetters Wise
Author - One Day At A Time Poems of Love and Loss & Lessons Learned Available on Amazon
Business Intelligence is no longer simply a “buzz word” that can be ignored but is now an integral part of your hotel/resort revenue management that must be recognized. Business intelligence is and has been the future of revenue management toolkit. What is business intelligence? According to Wikipedia, it is defined as “the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes”.
Datavision’s Business Intelligence System is capable of handling large amounts of unstructured data. Once the data is stored, Datavision will identify, develop and allow you to create new strategic business opportunities based on the reported data. Datavision’s goal is to allow you to easily interpret this data and allow you to see new opportunities and implement effective strategy based on this data. Datavision allows you to choose the type of reporting you need for your business. In order to be effective in revenue management you must have the tools needed in these rush and hurry, face paced days.
Any meaningful, useful, and useable data,( whether reports are spreadsheets done by hand or provided by a Business Intelligence Systems) not provided in a timely manner has become useless. Revenue management can be done without a Business Intelligence System but it requires a timely amount of manual labor which takes away from the valuable time needed to analyze the information. A Business Intelligence System would access the data in a quick and timely manner, thus allowing the Revenue Manager to have the needed time to analyze, develop and implement strategic plans for growth in occupancy, room and incremental revenues.
Datavision integrates information from all your key systems (PMS, POS, Spa, Golf, Labor, etc.) and delivers actionable business intelligence right to your desktop or mobile device. Completely flexible and infinitely customizable, Datavision’s dynamic platform evolves to meet your business needs and delivers information the way you want to see it. Datavision’s rich set of visualization capabilities allow you to view information in a variety of ways - Excel Reports, Dashboards, SSRS Reports, Ad-Hoc Slice & Dice. All of which can be accessed from a web browser or mobile device.
Today’s focus is once again on the return guest and the incremental spending potential. Hotels/Resorts are looking for ways to provide an exceptional stay so that they continue to return. Datavision provides the guest information in detail, along with so much more. Tell us what you are looking for and if it is in your data, we can find it! Is your revenue management team looking at ways to apply the techniques from the rooms department to other areas in your property? Spa? Golf? Ticketing? Datavision can help you by providing standard business models and help you create your unique models, including your business goals.
We love data! We live, eat and breathe data. Our goal is to help our customers corral data that is distributed across multiple systems and provide a 360degree view of the business, helping run a more efficient operation. Our clients provide top notch service to their guests by understanding their needs. They expect nothing less from their business partners.
Datavision is currently used around the world, including some of the very best resorts and multi-property companies.