The Business Innovation You Should Follow For Business Growth - 2
???? Rajalingam Rathinam ????
Growth & Branding Strategist for Healthcare & SMEs | Consultant | Author | Transforming Businesses Through Inspired Leadership
This newsletter is a continuation of yesterday's newsletter. Read it from the above link.
Continuted...
Marketing Innovation
Focusing on marketing innovation opens up limitless opportunities for business owners to promote their products and services through different mediums to market. Focused brand positioning helps them to differentiate their product or service from to crowd. New marketing mediums and marketing automation with AI-driven insights help businesses to choose the right channel to promote their product or service.?
Sales Innovation
Customer-centric product or service is becoming increasingly popular and should be well supported by a proper supply chain process. Timely delivery with efficient logistics to the shopping outlet is key. Transforming the sales process to maximize growth through innovation is important. Providing an opportunity for customers to acquire product knowledge drives business to the next level. Understanding customers buying patterns and providing channels to enhance their shopping experience will lead to new business opportunities. Delivering the right information to the targeted people, on time to help them to choose the right decision is a top priority.?
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Tech Innovation
Using the latest technology is unavoidable. Technology innovation can disrupt the old process and transform the way of business and it should be easily adopted at both ends. Introducing business technology innovations, either incremental or step-change, may embrace increasing online connectivity across the business, strategic technology acquisition and using time-saving technologies to improve internal communication. A shifting mindset is the biggest challenge when adapting to new technology.?
Organisational Innovation
Organisational innovation in a business could demand a lot of effort to bring in a new culture to the people who work together. Innovation should make people at work think and act to deliver the succeeding deck of business possibilities. Create new channels to share new innovative ideas to think out of the box that could deliver exponential growth to the business.?
People Innovation
Business is nothing but people and people are nothing but having a great culture of innovation. Any business needs to innovate at all levels assisted by top-level management. Encouraging ideas across the business and providing them with the opportunity to grow in their carrier encourages them to deliver more. Keep people happy to deliver more innovation that could bring in more business opportunities
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