The Business Innovation You Should Follow For Business Growth - 1
???? Rajalingam Rathinam ???? Coffee with Raja ??
Growth Architect | Author of ‘The Growth Matrix’ & ‘From Clicks to Connections’ | Driving Transformation in Retail, Healthcare & SMEs through Branding, Marketing, and Digital Innovation
We all get bored when we see or do the same things repeatedly. We need a new way to do the same and in marketing, it is a day to day work that communicate the same in different methods.?
Innovation is important at all stages of business that provides a wide opportunity for growth. Growth opportunities are nothing but an experiment in new frameworks and innovations that result in a new way of connecting our end customers.?
People generate ideas and scenarios for the business that brings significant growth opportunities in terms of direction, new products, new ventures or collaboration strategies and competitive positioning.
The business model that brings money involves the selling of a product or service. In recent days affordability is becoming a key factor and high-cost products are now available on a subscription model.?
Few innovations are new forms of selling, pricing and packaging products or services. A new way of approach to providing information, and protecting or managing ideas and knowledge.?
Innovation in Product or Service?
Innovation needs to start with the product and service they offer to the customers. That drives a push to customers to look and adapt to it. When we address the pain of the customer with an innovative service or product it gives them a compelling decision towards our service or product.?
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Copy Cat Method
Most of the innovations are copycats of earlier or old methods but delivered in a new form or flavour. Every business will have a clear view of their product or service and choose their success formula to communicate. You don't need to invent to be successful, you need to innovate. Success is a continuous process that keeps developing and delivering revolutionizing results to your business.?
The process is a way of life
Business operation is key in every business growth. An effective and efficient process at all levels of the business needs to be followed to deliver quality improvements across the departments. The use of new technologies that can help to implement Process Management Systems is a must to have practices in every business.?
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