Business Growth Strategy Examples That Won’t Work and Real Strategies That Do
Deneen Troupe-Buitrago, M.Ed.
Growing your Faith to Fuel your Business | Clarity Coaching for your Business Transition | Building the Impactful Business God Designed and is Perfect for You
Do these three business growth strategy examples sound like something you may be doing right now? Are they keeping you from moving forward in your business? If so, I have three fundamental business growth strategies that will work and grow your business when implemented.
I know you want to be in business because you genuinely feel called by God to do something that gives you more purpose, has meaning, and helps others. So, let’s go through these three business growth strategy examples you may be using now, evaluate where you are, and give you more valuable strategies for your business growth.
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Business growth strategy examples
1. Grasping all the free content
You are following all the free content you can find to solve each obstacle you face. For example, you?need a template for sales calls; you need to know how to create a course, you need social media marketing ideas, etc.
Whenever you encounter a new problem, you go to YouTube university and find an answer. You are merely piecing together your business by gleaning from all the free content you can find.
I bet you are on 10, 20, or 30 email lists from various creators and coaches because you downloaded their free lead magnet.?You got that quick fix for the problem you saw and tried to make it work from there.
You may even have invested some money to get the needed information on that subject. Learning how to do email marketing or promoting on Pinterest comes to mind. A specific transactional course to teach you the one thing you?needed to know at that particular moment.
No continuity of thought or planning. Just grasping at learning the next thing when the next thing comes up that you don’t know.?Exhausting!
Are you spending more time looking for HOW TO do all the things or actually doing the productive things??
Stop doing things haphazardly.
Stop grasping at all the freebies and start looking for someone or something that can satisfy the needs you have right now in your business.
Let’s work through an exercise to find out those needs. . .
Write out three goals you have for your business right now, be specific. Next, write what you need to know to accomplish those three goals. Then write out what you already know and what you still need to learn to accomplish those goals.?
Now give yourself a time audit. First, write out everything you are doing right now for and in your business. Then, compare it to the goals you have set for yourself. Then, START to take things away that are not serving you, not pointing you to work on the goals you want to accomplish.
I have found it impossible to grow my business without a strategy going in the right direction.?Doing things haphazardly and trying to piece together a strategy does not work.
That’s how Michelle felt?when she came into?Calling Clarity .?She says,
“It gets confusing because ‘they’ all say something different. . . I came to?Calling Clarity?because I knew I needed to see how all the bits of what I learned fit together. . . transformational.”
2. Not being teachable
You are not being teachable. Yikes!?You have the mindset that if God has given you this idea, it will be easy, and you’ve got it all figured out. He will provide you with the downloads you need to make it work.
I’ll bet you are more frustrated than fulfilled.
Being teachable means you want to grow, you don’t let pride stand in the way of accepting feedback, and you respond well to others’ advice. You are always looking for ways to improve yourself through learning.
What I see a lot is stubbornness. This can make it super challenging to ask for help with your business because you are not trusting that God is placing in your path those who can help you learn exactly what you need to know for your business growth.
Take the teachable quiz.
Give yourself a quiz here to see how you measure up to being teachable.
Ask yourself these questions?(from John Maxwell’s book Self-Improvement 101):
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Did you answer NO to one or more of these questions? That means there is room for growth in the area of teachability.
God is using your business to make you more like His Son, Jesus. He wants you to be teachable in your faith life, which is no different in your business life.
Use these questions to re-evaluate your level of teachability and start to change current behaviors, ask God to help you be brave, and grow in your willingness to change.
I love what Rhiannon said about working?in?Calling Clarity ?when it came to teachability. . . She said,
“I just had a HUGE breakthrough in clarity. . . I thought I had it all figured out and then God was like. . . No, no, take the Calling Clarity Program. . . have this amazing idea wrapped up with a pretty little bow. . . GOD IS AWESOME!”
3. Not focusing on what your client wants
Your business is YOU-focused and not client-focused.?What I mean by YOU focused is that you feel you were given an idea from God, so you ran with it without considering if anyone would really want what you were offering.
That is not a strategy. Having a great idea, building a beautiful website, and getting people to see you are hard work.
If you are not in tune with what your ideal client really wants from you and how they want it delivered, you will keep trying to come up with new approaches and keep being disappointed when they don’t work.
Been there, done that
I have been there. I created a product, an offering I knew every Christian Woman in business needed. The problem was they didn’t think they needed it.?I failed the first step in business: give them what they want. I instead focused on my amazing offer without asking what they really wanted and thought THEY needed.
Your business process or thinking right now might look like a funnel. Most of us were taught that way. In the funnel system, you start at the top and get as many people as possible to look at you. Then you hope you capture some of those people, with your sparkly personality and the value they see in you, to consider that you may be their person to help them. Then, finally, have them say yes, and they become your client.
In the funnel system, the client is at the bottom, almost an afterthought to your business. But your clients are the heart & soul of your business. Without them, you have no business. So when the focus is off YOU and onto them as the center of everything you do, things begin to shift.
Put the client at the center of your work.
In the flywheel method,?your focus is on the client from the start. In?Calling Clarity ,?we do this by getting you ‘talking’ to your potential ideal clients through surveys, calls, private messaging, and building relationships.
When you do this with the client at the center, you get clarity around the following:
Watch this video ,?where I explain more about the differences between the?funnel and the flywheel methods of business.
Does focusing on your client sound like a better strategy for you??Before you create another piece of content, I want you to interview your existing clients.?Get them on a call and ask them why they chose to work with you. What attracted them to you? Where did they find you? How did they decide you were their person?
This was Misty’s reaction?when she got started. . .
“HOLY MOLY!!! God is AMAZING!!! It went way better than I could have hoped or imagined! Thank you for the prep and feedback on my questions. I guess this counts as my WIN for the week.”
What is your strategy?
Which one of these business growth strategy examples were you substituting for a real growth strategy?
What is the strategy you want to attack today?
Let me know in the comments which business growth strategy you want to START today.
As you can see, the clients in?Calling Clarity ?get precisely what they need by being in the program.?I love that I get to help women, just like you, discover God’s design of them. So I would?love to chat with you? about becoming part of?Calling Clarity. Let’s see if you can get what you need for real strategic business growth.
When you have a clear direction, the right tools, and are willing to put in the work, you will be successful and have business growth.