Business Growth Isn't Enough

Entrepreneurs commonly define growth as a laser beam focus on revenue, where solid results are driven purely by hard work.

You know, "The Hustle."

Yet, according to a study performed by the?Kauffman Foundation, of the companies who made it to the Inc 5000 Fastest Growing Company list -?66% of them went out of business, shrunk in size, or were disadvantageously sold w/in 5-8 years of getting listed.

So what's the problem?

Clearly, growth and hard work aren't enough.

Businesses tend to grow faster than leadership's ability to lead. In the very beginning, leaders have the skill to make the right initial decisions. But once momentum takes over, without the right training, it often exceeds the CEO's ability to lead it.

Another missing piece for many start-ups is an understanding of what it takes to scale and create sustainable growth.

Companies frequently only focus on innovation, putting out new products, or building out new ways to acquire clients.

But?the only way to achieve sustainable growth is to go through a measured cycle of optimization, systemization, and innovation, in that order.

Optimization?is ensuring you've got a finely tuned machine. It is isolating what's working so you can do more of it. Optimization alone has enabled Predictable Profits to take several companies to the Inc 5000 Fastest Growing Companies List.

Next is?Systemization.

Here it's critical to scan the terrain and make sure no balls are getting dropped. When a founder can deploy things consistently with the right systems, processes and automation - peaks and valleys level out, and the growth trajectory maintains upward momentum.??

Lastly, revisit the notion of?Innovation.?Here you create new industry firsts, new profit centers, new products or services for explosive revenue opportunities.

Then, you start again with Optimization...

That is the cycle for creating SUSTAINABLE GROWTH in any business.

?Hope this helps!

With gratitude,

Charlie

P.S.??If you're looking to get more done with better strategies, systems, and processes - and would like help on how to best accomplish this for your company =>??Schedule a complimentary business coaching session .