Business Growth Formula for fast success

Here it is:

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Utter Claptrap!?

How often do you read the absolute rubbish that is similar to the headline of this article? Clearly it is completely made up although many of the blogs, articles, books, experts and trainers on leadership and business will try and sell you some fancy and complex way to amazing, fast-tracked business growth.

It is not a quick solution but just to simplify things a little there are only 4 ways to help grow any business!

Here they are:

What makes us different and allows us to increase:

1.???? The number of customers?

2.???? The average order value?

3.???? The average order frequency?

4.???? The retention of customers?

Additional questions:

1.???? What difference do we make to people’s lives?

2.???? What is our legacy?

The marketing funnel

The marketing funnel is a relatively simple concept that allows you to map the (potential) customer journey from initial brand awareness all the way to brand advocacy. This can be used for any size business.

Questions to consider when applying the funnel to your company and brand:

1.???? Are people aware of your brand? Is your logo and strapline extremely memorable? Do your values match the behaviours and the service/product you deliver? If not – why not? Are your values and your vision not really worth the paper they are printed on? What can you do differently?

2.???? What could you do to influence potential clients/customers to buy/use once? Promotions, adverts, social media, and word of mouth are all good but what can you do differently? What is different about your product?

3.???? How can you get people to try once so that they can see how good you and your products/service are? Special offers? Long-term benefits, a USP.

4.???? What follow up to you have when someone buys/uses your product once? An email or something a little more personal? How do you thank them and make them start to feel valued?

5.???? How can you create loyalty to you and your product/service? Loyalty scheme, loyalty card, extra discounts amazing after service additions free of charge. It needs to be something that is better/different than other things available in your market.

6.???? How will you get people to sell you? What will make you and your brand the topic of discussion at the pub, school, dinner table, places of work? Use the power of both face-to-face word of mouth and social media.

Take some time now to consider how successful businesses like Gymshark or Amazon (Feel free to add your own choices of company here) have answered these questions and used the marketing funnel to good effect.

Why not have a discussion with your team about this at your next meeting and share ideas?

For more tips on making meetings inspirational and effective see - No More Bored Rooms

Now it is time for you and your team/business to ask – what makes us different and how do we increase:

1.???? The number of our customers?

2.???? Our average order value?

3.???? Our average order frequency?

4.???? The retention of our customers?

Additional questions:

1.???? What difference do we make to people’s lives?

2.???? What is our legacy?

Finally start using the marketing funnel and go into more detail with you team.

?

To be different you have to do something different.

Go and do it!

All the best.

Dave

More info at www.thesuccessfactory.co.uk