Business Economics: Master Markets, Lead the Game

To run a business, you must know business economics. It’s the compass that shows how markets work and how businesses grow. Without it, you’re lost. In this course, we’ll strip it down to the basics. No fluff. Just the essentials to understand the marketplace, its forces, and how to navigate them. You’ll see how supply and demand shape everything. Learn why some markets thrive while others fail. And see how business economics builds the foundation for lasting success.

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Course Requirements

• Prerequisites: A basic understanding of micro and macroeconomics.
• Materials Needed: An internet connection for research and course readings.

What Will You Learn?

• Grasp the basics: supply, demand, and market equilibrium.
• Understand different market structures: monopoly, oligopoly, and perfect competition.
• Learn how firms set prices and make output decisions.

Course Curriculum

Module 1: Introduction to Business Economics

• Lecture 1: What is Business Economics? Get the big picture of what business economics is and why it matters. Learn about demand, pricing, and market behavior.
• Lecture 2: Economic Systems and Their Impact on Business Understand how capitalism, socialism, and mixed economies shape business decisions.
• Lecture 3: The Role of Government in Business Taxes, regulations, and policies—see how governments impact businesses and economies.

Module 2: Market Dynamics and Demand-Supply Theory

• Lecture 4: The Law of Demand and Supply Learn the rules that drive markets. Explore demand and supply curves.
• Lecture 5: Elasticity and Its Applications Discover elasticity and how it affects pricing and consumer behavior.
• Lecture 6: Market Equilibrium and Disequilibrium Stability and chaos—see what happens when markets balance or break.

Module 3: Market Structures and Pricing Strategies

• Lecture 7: Perfect Competition and Pricing Understand how competition works when markets are wide open.
• Lecture 8: Monopoly and Pricing Power Learn how monopolies control markets and influence prices.
• Lecture 9: Oligopoly and Monopolistic Competition Dive into markets dominated by a few players or many similar competitors.

Module 4: Macro Economic Factors Impacting Business

• Lecture 10: Inflation and Its Effect on Business Inflation eats away at costs and profits. Learn how to handle it.
• Lecture 11: Unemployment and Economic Growth See the link between job loss and growth in the economy.
• Lecture 12: Government Intervention and Fiscal Policy Taxes, spending, and policies—understand how governments guide economies.
• Lecture 13: Business Cycles and Strategic Decisions Learn how businesses survive the ups and downs of the economy.

Who is This Course For?

If you’re a business student, aspiring manager, or entrepreneur, this course is for you. It’s for anyone who wants to understand how markets work and how businesses grow.

Certificate of Completion

Complete the course, and you’ll earn a certificate. Proof that you understand business economics and can apply it in real-world scenarios.

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