Business Digital Marketing In A Nutshell

Today, i will try to cover the different types of digital marketing and highlight the crucial role digital marketing plays in allowing businesses to reach out a larger segment of audience and how the usage of integrated digital marketing approach can increase customer engagement and profit.

Staying Safe Online

Before I get into the main topic of this article, let's first take ourselves as an example. Have you ever thought what type of information you have or might be sharing about yourself online? What digital footprint others have or know about you ?

What is A ‘digital footprint’? Your ‘digital footprint’ is the information you share about yourself online. Lots of people use social media to share information and talk with friends, family and colleagues but it ‘s always worth checking what people can find out about you. Why not take a moment to open a new window and do a Google search of your own name? Any surprises? Maintaining a positive digital footprint can even help you when applying for a job. So it’s not just about safety, it’s about your reputation in a digital world.

Digital Marketing Advantages Into Growing Your Business

The main key role of digital marketing is to get as many people to visit your website and raising awareness of your product or business. Recently, many businesses are switching from traditional to digital marketing because the last is accompanied with broader advantages. (Can you think of some?)

To highlight some of these advantages,

• Digital marketing allows organizations to interact and engage with customers.
• Unlike traditional marketing, digital marketing allows you to reach out to customers on a global scale and is not restricted to a certain area like traditional marketing
• Digital marketing has more accesses hence your brand can be searched and found easily whether from pcs, tablets and /or mobiles
• Digital marketing is comparably a cheaper option compared to traditional marketing.

The Different Types Of Digital Marketing

·      Display advertising - banner advertising and

·      pre-roll videos

·      Pay per click

·      Search engine optimization (SEO) 

·      Email marketing

·      Social media marketing

·      Content marketing

·      Affiliate marketing

What Should Organizations Bare In Mind When Creating Content To Their Digital Marketing Campaigns ?

Below are some of main factors that organizations should consider while developing content to their digital marketing campaigns

Reaching the right people at the right time delivering the right message.E.g., when you go to FB and you realize that the add you've been seeing or interested in has been recently showing under "recently browsed' add, that is merely because companies collect their information based on what you search, like and dislike and in return,they target these towards you based on their collected data .

Engaging your audience through campaigns.E.g. when Dominos used twitter for their "lets do lunch" campaign they offered a big pizza price reduction for customers who tweeted within lunchtime to keep customers happy and engaged.

Motivating your audience to take action.E.g. when Nike did the “Fuel your team" campaign they took a range of products and linked it to their fuelband.A fuelband is an activity tracker which allows you to set goals and complete with others, with this comes a mobile app which allows you to post all these things on social media, by the end of the campaign Nike were able to make their audience take action all under the name of exercising.

Spending efficiently and how brands spend less but still reach out to a bigger number of people. E.g. headphone manufacturer beats by dr.Dre who used a selfie campaign .In their campaign they used a call to action. A call to action is actually a message that encourages your audience to act immediately, what he asked is to post a video selfie by audience on twitter and instagram with the hashtag #soloselfie with that they were able to create a buzz and get their audience engaged.

Creating a return on your investment. By that we mean increasing the money, which we initially invested for these campaigns.

In short, the role of digital marketing in supporting business has gone viral. The switching from traditional to the digital world and digital marketing is now driven by marketing agencies, business owners and consumers alike all across the world ,hence , the striving of businesses to grow their brands globally has become a possible dream with the existence of the digital world

Source : ACCENTURE