Business development through buying coffee…
Martin Dangerfield
CEO @ immersive | Global Recruitment | Enterprise TA Capacity | Supporting TA leaders
Over the years I have tried many different forms of business development.
As a consultant, I walk the awkward line between selling myself and selling the capability of my business. As you will have seen from two other blogs I wrote, I have re-branded my business [HERE] and shared my vision for the future [HERE] but now sadly I am going to have to increase my outbound activity.
I say sadly as I have always kept things fairly low key, writing blogs, the occasional email and my speaking gigs [HERE] to demonstrate my knowledge and insight as well as some targeted email marketing and obviously copious amounts of Linkedin activity.
As a speaker, I have always shied away from direct promotion of my business, sure you'll see the logo on the slides and a website here and there but no real promotion of what it is I do, have done and want to do next.
Today I need to change that, it's time.
Mostly it's because things have changed. It's no longer just me. Ok, so we are not a big team, yet, but I can see the potential and the more people I talk to about the new DANGERFIELD, the more real it becomes.
The challenge of any business as it grows, particularly in a Consulting business is that the business principal, in this case, me, needs to keep their personal billing time up as well. Partly to earn revenue but also to ensure they continue to stay relevant. So on this basis, I need to personally bill c160 days per year which will still allow me time to do some solid business development, create more supporting collateral for the DANGERFIELD way of doing things.
So based on everything I know about business development, we should meet. We should get a coffee, meet, talk, explore and look for DANGERFIELD shaped projects, big and small. I come armed with experience, references, technology and a network of talented professionals that can deliver on a global basis.
As you would expect, I am profiling, targeting and contacting people I know as well as those who know me less well, the message is simple, it starts with that coffee.
Let me know when you are free.
So get in touch with me here LinkedIn, Twitter or email [email protected].
Chief People Officer (CPO) - Hiring across UK, US, Europe, India, China and Southeast Asia
6 年There's always that dualism in consulting services - "me" and "my team". On that axis "me" seems to be more in demand, and therefore more powerful. Where is the key? :)?