Business Development Strategy - An Introduction
Hesham Yassin
?? Engineering Innovation | Driving AI Automation | Lifestyle Influencer ??
In order to create a Business Development Strategy, Business Analysis is the first step to determine the Current Position of the business.
Business Analysis allows the Business Developer to acknowledge the Vision, Mission, Customer Profile, Financial Statement and Management Style of the target Business.
A Professional Business must add a Genuine Value to the Customer Segment it serves. Market Segmentation, Targeting and Positioning (STP) is a prior step to adding a Relevant Value to be appreciated by Customer.
STP is a vital part of the Marketing Strategy which determines Target Market, Marketing Mix (4P's) and the Message to be delivered to Target Market through which Marketing Channels.
Marketing Strategy is a key factor to approach Target Prospects and Generating Qualified Leads, and is a prior step to Sales Strategy which determines the Customer Buying Behavior based on Psychology of Customers, and how to close Profitable Deals.
A system without a Professional Management Style that aligns with the Goals of the Business rarely wins. That is why a Management Checklist that determines the KPIs and Measures of the System Performance and Creating a Productive Environment is crucial.
Profitability and Growth is essential to any Business planning to breakthrough the Emerging Markets and current Technological Advances in Hi-Tech Engineering Applications serving Finance. Hence, Financial Analysis and Asset Allocation Strategies is an essential part of a successful Business Development Strategy.
Stay tuned for a detailed explanation for each aspect of the Business Development Strategy to be followed, and Call +20 (0) 102-011-5013 to Schedule a meeting for in-depth Discussion.
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8 年Interesting article, thanks for sharing