Business Development Simplified: Top Resources from January 2024

The Five Stages of Business Development Maturity

Professional services firms face an uphill climb when it comes to advancing their ability to optimize their business development potential and maximize their revenue. In our experience, there are five business development stages that firms mature through: Hero, Reactive, Forward-Leaning...continue reading >

Business Development Institute for Marketers | First Session Starts March 21st

Fast-track your team’s BD skills with a professional development training program for legal marketers. BDI comprises a combination of four live and on-demand webinar training sessions presenting an exclusive program curriculum...continue reading >

As a former in-house legal marketing and business development executive, Rich has worked with firms to differentiate their strategy and brand to grow revenue through client service and external marketing. Leveraging his robust in-house counsel network, he shares strategies with law firms to improve their client relationships through impactful and strategic methods.

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“ Rich Bracken 's ability to captivate audiences as a presenter, whether in a boardroom or on a stage, stems from his charisma, authenticity, and a deep understanding of our industry. By incorporating EQ principles into his work as a business development coach and trainer, Rich helps our clients establish a human connection in every business interaction. I couldn’t be more excited by his addition to our PipelinePlus faculty.” — David Ackert , CEO

Do You Want to Move the Needle on Business Development Initiatives at Your Firm?

Today’s competitive marketplace requires that most professionals possess the ability to originate new business, but many of these professionals have never been trained to do so.?Our knowledgeable and engaging business development experts offer?business development training through online and in-person seminars designed to engage even the most skeptical audiences...view seminar topics >

“Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton

In this episode of The Market Leaders Podcast, special guest Roy Sexton , Director of Marketing at?Clark Hill Law, for a conversation that looks back at the industry trends and...listen to full episode >

The team at PipelinePlus would be happy to provide a complimentary BD Strategy Assessment to identify your current state and actionable guidance on how to advance to the next stage. The interactive session covers critical aspects like training, technology, incentives, strategic planning, cross-selling, RFPs, client teams and more, and only takes 45 minutes to complete.