Business Development: Selling as an Act of Service: Using CX Principles to Drive BD
Association for Accounting Marketing (AAM)
![Association for Accounting Marketing (AAM)]()
Association for Accounting Marketing (AAM)
Growing People and Practices
Published October 30, 2023 | Author: Alyson Fieldman
At its core, the business development process is more successful and pleasant when we approach it through the lens of client experience, transforming revenue generation into an act of serving versus an act of selling. Once you understand that selling is an act of service, these four client experience principles can help you elevate your ability to drive new business development.