Business Development 101: Operations

In the final installment of my blog series about business development, I wanted to give some examples of how our approach to your business needs goes beyond a website or a collateral design and really encompasses every aspect of your company’s success.

Any rebrand, marketing effort, advertisement, or other aspect of Business Development needs to take your company’s operations into account. Often times, I see consultants doing the same thing over and over for every client: print ad here, event sponsorship there, Facebook page management, basic web functionality, etc. This is their cookie cutter approach to growth and branding. It’s not their fault. It’s brought them success in the past, so why fix what isn’t broken? The answer is simple: each client has unique operational parameters.

Assuming every company only needs the big four (Branding, Advertising, Social and Web) is an assumption that shows almost no depth to the approach. Don’t get me wrong, most, if not all, companies need these, but when a potential client comes to us and says, “I need a new website” or “I need branding,” we always respond, “Why?” Yes, we can see you need a new website, but why do you? Are customers complaining? Do you currently generate leads with your site? Do you use marketing automation or a CRM that you want to integrate with this site? These questions go back to how your company operates. What is your unique set of operational procedures in sales, marketing, service, and performance that will turn your website from a glorified brochure into a tool that works for you and that systematically integrates with your business?

Tuleburg defines these features and then consults on existing procedures or creates new operations with greater efficiency and clarity. Your website should be a tool to you just like Quickbooks is a tool for your bookkeeper/accountant. It is very rare to find firms that assist in this type of operational support. We work with you to identify how our efforts can work within your existing model or create new and better operational procedures to bring you the greatest return on your investment.

These are just some of the examples of how our ability as a Business Development firm goes beyond just marketing, design, branding, social media, or web. We stake our reputation on results. We firmly believe in transparency and open communication. We never tell a client what to do without first taking the time to understand their business and industry. We listen to their goals and help form a plan; then we give them the tools they need to experience the growth they want. We educate our clients and build a trusting relationship.

If you have made it this far in this four part blog series, I congratulate you! As my free gift for reading to the end, I am offering a free consultation and three Business Development tips with a short description on how to fix or execute a solution to our findings.