The Business Conversation with guest Brent Stickels
Garrio Harrison
I help business owners and startup founders who sell align their sales+marketing investments with their goals. This gives them to ability to close sales more cost efficiently while saving on marketing.
Historically, “design” has been a black box, challenging to both quantify and plan for. Cracking open this black box to make calculated business decisions that drive growth is critical.
After years of knowing Brent Stickels, and admiring the creative output of YYES, I was eager to learn how a design-focused firm approaches this conversation with clients. The idea of capitalizing on what your company does best isn’t new, but Brent’s and his team’s approach to it is unique and has helped many clients find success.
This fireside chat dives deep into three specific areas:
- The nuts and bolts of managing creative projects that align with business goals and available resources.
- Insights around deciding which projects to invest in.
- Discussions about current creative trends and how to decide which ones are right for your organization.
What’s most impressive about this interview is the balance between theory and practicality. This is advice that any business leader or creative can put into practice, from interpersonal communication tactics to the design gut check.
Without further ado, here is the conversation between Don Ball and Brent Stickels.
A special thanks to the teams and organizations that made this series possible.
About AIGA Minnesota:
AIGA Minnesota: www.aigaminnesota.org
AIGA Minnesota is the first place to turn for inspiration, professional development, and excellence in design in Minnesota. Our mission is to advance design as a professional craft, strategic tool, and vital cultural force. We encourage the exchange of ideas and information among professionals involved in design and other related fields.
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Fueled Collective: www.fueledcollectivemn.com
Our monthly recordings will take place at Fueled Collective, Minnesota’s oldest community of business builders.
About FC:
Fueled Collective is a fresh concept, bringing together work life, nightlife, events, and most importantly, people. Our spaces offer a whole new way to live, whether that’s working in an entrepreneurial community, connecting at our social club or hosting events that make a real impression.
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The Content Reactor: www.contentreactor.io
Our show notes and supporting resources are made possible by the Content Reactor team.
About CR:
Turn broken content into your biggest asset. The Content Reactor helps businesses to build a content ecosystem that positively impacts marketing, sales, recruiting, client retention, and more.
