THE BUSINESS CASE FOR KEEPING TENNIS FROM DYING IN THE US. by Javier Palenque

Over the past few years, I had experienced junior tennis in the Florida section with great enthusiasm. As the years' progress in this wonderful sport and as we see fewer players that once played with us. I started to look into why we were no longer seeing our friends or why did they quit? I started to ask more questions and then decided to study the data more carefully. My conclusion which I shared in an article last month (follow ) explains how under the numbers hides the real problem in American tennis and how the organization entrusted in growing the game is in fact slowly killing it.

After writing the article I received hundreds of emails thanking me for writing the article. So, I then felt compelled to help the USTA without being asked to explain what the business issues are. Last night, I woke up at 3 am and decided to write what needs to be said. below is the presentation that I wish to make to the board of the USTA so they can listen to what I as a parent, a business person, a consumer of tennis sees in the problems that need urgent attention.

I made two versions one short and one long. If you love tennis and I know most of you do, I encourage you to watch the long version and maybe have a choice of sharing one or the other. The more people see and hear the more we can help. Because tennis in America will die if it continues to be managed this way.

I can be reached at [email protected] or @palenquej. Thank you.

Below is the long version.

Short version below.