BUSINESS CASE OF IMPLEMENTING DIGITAL SIGNAGE SOLUTIONS IN CHAIN OF GAS STATIONS "UPG"

In January 2018, started a strong partnership between DSGO and the "UPG" chain of gas stations. We started the implementation of a large-scale project for the implementation of a centralized content management system in the chine of the most modern gas station in #Ukrain "UPG".

The first experience of implementing and using the capabilities of Digital Signage Solutions (digital menu boards) immediately showed all its advantages and convenience in managing digital menu content. However, the previous software and solution in general, which was installed in the "UPG" gas station chain, had a number of serious limitations that prevented the most efficient use of ALL the possibilities of such solutions.

As part of a large-scale renovation and update of the format of the "UPG" filling station chain, a flexible and multifunctional solution was required, or rather a software and hardware complex, which is the DSGO.pro system by Innovative DMC . In connection with the need to effectively use all available options for centralized content management, it was decided to implement a more useful and flexible #digitalsignagesoftware and #hardware for centralized management of all types of content such as #audio, #video, #interactive #content on monitors and mobile devices, #digitalmenus and #videowalls throughout all of the "UPG" as well as #outdoor #LED #screen for broadcasting advertising and information content.

"During the test period, which lasted more than three months IT department, system administrators, and content managers thoroughly tested all the functionality of the DSGO.pro solution. Convinced of the correct choice of a solution that is 100% consistent with the needs and expectations of the business"

Some of the technical aspects of implementing Digital Signage in a chain the "UPG" gas stations

The main requirements when choosing digital signage solutions and an integrator for the implementation of the project in the "UPG" gas station chain were stated:

1. As playback devices for menu boards were used Samsung SSSP2, SSSP3, Tizen professional displays, as well as LG webOS LCD screens 400 nits higher and operating 24/7.?
2. The key requirement of the customer was independence from the brand manufacturer of monitors. At the time of consideration of the implementation of digital signage, some #Samsung and #LG monitors were already installed in the chain at some filling stations. Therefore, the customer needs multifunctional software that allows you to centrally manage both Samsung and LG screens. It's important to note that #DSGO solution is adapted to all platforms.
3. The ability to centrally manage all types of content: audio (background and advertising sound), video on digital menus and cash register monitors, interactive kiosks and TOUCH panels, broadcast advertising, corporate and entertainment content on smartphones or tablets installed at gas stations, as well as a convenient solution for building video walls. All requests in one single solution.
4. Flexible, easy-to-administer, and multifunctional system for displaying advertising, digital menu, navigation and sound alerts, Internet TV, and interactive Android OS applications.
5. Process control and automation of order readiness notification (output of the status of preparation/readiness of the order on the monitor at the checkout and sound notification) “order № 555 is ready”.
6. The user-friendly interface of CMS for quick and easy information management on both one and thousands of devices (#LCD displays, #LED screens, tablets, and #videowalls).
7. Centralized management of audio (background and advertising) content for the purpose of selling "airtime" to the partners. Remote control of the volume level depending on the time of day (from 7:00 to 22:00 the level is 80%, and from 22:00 to 7:00 the level is 50%).
8. Has no limits or restrictions on the use of any type of content: video, graphics, HTML layouts, and sound files of all formats with FHD and even 4K resolution.

It should be recalled that the project was implemented over four years ago

Various screen sizes from 32 to 65 inches are used to broadcast marketing activities or promotions at gas stations.?In the checkout area, LG or Samsung monitors with a diagonal of 43 'inch broadcast a digital menu (restaurant assortment). Broadcasting along the perimeter of the trading floor is carried out by means of advertising and information LCD screens with a diagonal of 49', 55', and 64'.

After the implementation of the Digital Signage Solutions, digital menus were harmoniously integrated into the interior of the updated "VIVO cafe" format of the UPG gas station chain.?

The implementation of software and hardware by Innovative DMC increased the efficiency of communication with the target customers, simplified the process of system administration, and improved marketing activities. ?This was reflected in the following indicators:

? growth of the average check and the number of transactions;

? increase in sales of special offers;

? increase in sales of related products and services;

? loyalty and interaction with visitors.

Thanks to remote and centralized management, system operation is monitored and content is updated in real-time. This allows you to quickly respond to local changes:

? launch local or all-country advertising campaigns;

? test novelties of the VIVO-cafe assortment;

? organize PROMO campaigns;

? use the UPGood loyalty program in communications, etc.

Another advantage of the content management system by DSGO.pro is a wide range of options for configuring content display properties:

• selection of a template zone for each file;
• using a tag management system;
• managing the duration of the file display;
• start and end time of the show;
• display dates and date periods, days of the week;
• selection of HTML layout content and background for it;
• selecting a music playlist as an audio track when displaying photos, videos, and HTML content;
• volume control for each file;
• full-screen display mode for each file, when using a template with several zones on the screen;
• more than ten transition effects between photos or images.

We all know very well In the modern digital world the only business that is able to develop successfully, is the business with automated processes and advanced technologies, innovative solutions aimed to reduce costs, provide monetization opportunities, and additional income.