Business Case

Business Case

A business case and a feasibility study are key tools used to evaluate and justify projects. I would like to discuss the business case in this article.

Business Case

A business case is a structured document that outlines the rationale for initiating a project or task.

It examines,

  • Why behind a project,
  • Focusing on the benefits and costs
  • Risks associated with pursuing it

When to Use a Business Case:

  • At the start of a project, justify its need and secure funding or approval.
  • When comparing several potential projects to decide which to pursue.

Key Components of a Business Case:

Executive Summary: 
A brief overview of the project’s purpose, benefits, and alignment with strategic goals.        
Problem or Opportunity: 
A clear description of the problem the project aims to solve or the opportunity it seeks to exploit.        
Project Objectives: 
Specific goals and outcomes that the project should achieve.        
Options Considered: 
A range of potential solutions or alternatives to the problem.        
Preferred Solution: 
The recommended course of action with justifications.        
Cost-Benefit Analysis:
 A detailed breakdown of the project’s costs and the anticipated benefits (e.g., financial returns, operational efficiency, market growth).        
Risk Assessment:
 Potential risks and their mitigation strategies.        
Timeline: 
Key milestones and deadlines for project implementation.        
Stakeholder Analysis: 
Who is affected by or involved in the project?        
Conclusion and Recommendations: 
A final statement supporting the preferred solution and why it should move forward.        

?Invest time on...Do not forget to include,

  • Problem
  • Benefits
  • Strategic response
  • Project options
  • Project options analysis
  • Deliverability of recommended solution
  • Investment Logic
  • Benefits Management Plan
  • Mapping
  • Investment Concept Brief
  • Stakeholder consultation list
  • Details on project option features
  • Detailed cost estimates (sensitive data)
  • Financial and economic modelling assumptions (sensitive data)
  • Financial data presentation
  • Cultural heritage assessment (If required)
  • Site masterplan
  • Preliminary Biodiversity Assessment
  • Community engagement sessions
  • letters of support
  • Checklists





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