The Business Case - ams Osram

Leading semiconductor manufacturer, ams Osram, embarked on a digital transformation journey with Industry 4.0 technologies to improve its operations and productivity. More than 15 workstreams were transformed through process automations and improvements in data accessibility such as automated guided vehicles and retrieval systems.

The transformation journey was not just about acquisition of new technology. It was also about future-proofing their employees. ams Osram invested in its employees through WSG’s job redesign initiative and a comprehensive Career Conversion Programme (CCP) for Electronics Engineer/Assistant Engineer.

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More than 100 staff gained new competencies in automation programming, data analysis, data visualisation and project management skills through the three-month CCP. Workmen were upskilled to take on higher value roles such as Automation Technicians and Engineers, ensuring their relevance for the digital economy.

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Ms Soon Vern Yee, a Manufacturing Engineer who participated in the programme, said, “Initially, there was confusion arising from the integration of these new skills into our existing job scope. But the structured on-the-job training helped us transition from performing daily operational tasks to more strategic data analysis and reporting, which significantly improved my professional trajectory and efficiency at work.”

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Ms. Valerie Lee, Senior HR Director of ams Osram, Singapore and Philippines, emphasised the company's commitment to keeping its workforce relevant in the digital economy,. "Fostering a culture that embraces change and continuous learning is crucial to achieving our business objectives. ams Osram believes that by elevating the capabilities of our workers and supporting innovation and adaptability, we can effectively meet the dynamic demands of this ever-evolving industry."

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To learn more about the Career Conversion Programme, visit https://go.gov.sg/tbc-amsosram-ccp