Business in Brazil: what to expect in 2023?

On the eve of the end of the year, our experiences of 2022 tend to weigh in the balance: we stop to reflect on everything we went through and experienced throughout the year, besides to thinking about how the following year will be and how this can impact our lives: projecting dreams, goals and objectives to be achieved. In the business world, in turn, it is already possible to work with projections of trends in 2023 in several areas, with valuable insights to predict relevant scenarios in Brazil and in the world.

Economy: According to the Ministry of Economy, the growth of the Brazilian GDP is foreseen between 1.4% and 2.9% in 2023, arguing that the structural growth of the economy is now higher than that verified in the recent past, drawing attention to the short-term positive effects of a higher rate of investment.

?Tourism: Tourism has a positive scenario: it tends to reach the pre-pandemic economic development status in 2020. $50 trillion at current exchange rates) in the world economy by 2023, according to the World Travel and Tourism Council (WTTC).

Healthcare: with the post-pandemic, digitized medical care, including consultations and prescriptions for medical prescriptions, therapies and the like, became a closer reality, since there were restrictions for this reality to exist. Digital health, flexibility in healthcare and even apps in this segment are likely to grow in 2023.?

Consumer goods: Diversification of spaces in physical retail, focusing more on the consumer experience; variety in the ways of selling in the digital market such as social selling, live commerce, among others; in addition to greater engagement between sellers and customers, through commerce, chats, robots and the on-demand economy.