BUSINESS BLOGGING - PART TWO

Hey, LinkedIn fam! Are you ready for another round of why blogging is essential for your business? I know I am! Welcome back to part two of this cringy but insightful series.

Last time, we discussed how blogging can boost your SEO, drive traffic, and position you as an industry thought leader. But wait, there's more! Today, we'll dive deeper into the benefits of blogging and how you can leverage this old but gold marketing tactic.

6| BUILDING LINKS WITH BLOGGING

Among the hundreds of factors considered by the Google algorithm, inbound links and backlinks are important. Many experts believe that backlinks are the third most important SEO factor and inbound link generation is a very important factor. It is believed by over 50% of the experts that link building can be the most difficult part of SEO.?So, by creating articles that are valuable to your clients and to other companies that are considered to be industry leaders by your audience, it can help you gain more relevant links. Providing links to authoritative websites and getting recommendations from other websites will help to make your company look authentic. It also signals Google about your trustworthiness and expertise in your specific industry. Backlinks also help you build your domain authority, which also helps you improve your overall popularity in search engines.

7| BUSINESS BLOG POSTS WILL DRIVE LONG-TERM RESULTS

Wouldn’t it be awesome to not have to spend money on targeted ads? or the needing to post something every day just so people can engage with your content? Business Blogging makes this possible for you. You do not have to be physically posting new content every day to have people interact with your content daily. How come? Well, here’s the answer, Blog articles has long-term results as they include keywords, meaning that when someone searches for information on any search engine related to the topic you’ve already posted, your blog will pop up on your online platform. A reader can read or find a blog you created two to three years ago to fetch relevant information about your service or product. A good, ranked blog can generate traffic for months and years. It is safe to say that blogs can generate long-term results and help your company gain better recognition.?

8| COLLABORATE WITH INFLUENCERS

Studies have shown that there has been a rise of over 500% on business blogging since 2016. A business that has not implemented this method are missing a huge opportunity to grow their market.?Having a guest post or an influencer blog about your services or products can greatly impact your companies’ sales. Influencer’s can write a blog about the positives of your product or services and post it on their social network, this will expose your product or service to a large group of audience. It can be really rewarding to hire a relevant influencer for your companies brand. An example, if you deal in the beauty industry, hiring a beauty influencer will attract the relevant audience.

9| BUSINESS BLOGGING WILL INCREASE CUSTOMER ENGAGEMENT

As a business it is important for you to engage with your clients as often as you can to build a better stronger relationship. Business blogging when done correctly can be a much better tool for conversations with your customers and will result in being more engaging.?Let’s say for example, if you are a company that manufactures a food product, you can post recipe blogs written by your customers on your website using your product to make them feel more involved. This will show your audience that people are satisfied with using your product.?Letting your consumers give feedback at the comments section will help you know how the blog has helped your customers and if you need to make any changes.

10| HELPS WITH BUILDING AN EMAIL LIST

Email marketing is undoubtedly a strong marketing tool. However, it is not easy to get people to sign up, making it hard for businesses to connect with their audience via email. So with the help of blogging, you can resolve this problem by making your audience feel the need to keep updated with your content. Aim to inspire and influence people and they will most likely sign up with your organisation.

In conclusion…

A lot of business owners are reluctant about starting a business blog, despite their benefits because they seem to be to challenging with writing. But you shouldn’t hold back just because the physical work might appear to be difficult. Remember, the more you invest, the more you get in return.

So there you have it, I would say these are the top ten most important reasons why we think you should consider starting a business blog. ?It is important to stay up to date with the online competition and focus on establishing a name for your business, and let’s be honest, business blogging is an option to consider.

Oh, and one quick tip before you start blogging, make sure you consider your companies Mission and Vision Values carefully, this will help develop a marketing strategy around your business blog. If you are unsure where to start or what to include, don’t hesitate to get in touch and will be glad to assist you.

Happy Blogging!