The Business Benefits of UX Design

Beyond attractive layouts, what actual strategic benefits does paying attention to User Experience Design pay for leading businesses in 2025?

Often seen as basic, design is a key element of all successful digital products.

Think of your favorite websites and applications. They’re probably all intuitive to use, have design consistency and help you make your life easier.?

But what actual benefits does paying attention to User Experience pay for businesses??

Let’s end January with a review of how UX and UI Design can be the key to thriving in 2025!?

Why is User Experience Important for Business Strategies?

Let’s start with some numbers.?

First, 20% of users spend an average time of 4.5 hours per day on their mobile devices.?

Furthermore, 8 out of 10 users would pay more for a better experience when using a digital product.

According to Forrester, a well-designed UI can raise web conversion rates by up to 200%. In the case of UX, the number goes up to 400%!

Imagine all of these users choosing your product!?

Yet, almost 90% of users are less likely to come back to a product or platform if met with a bad experience.?

Even more, mobile users are five times more likely to abandon a task if a site is not mobile-optimized.

In the end, UX and UI Design demands a strategic mindset to blend business goals with actual final user needs and expectations.

Check out our work with Median for a case study of UX/UI Design as a key component of the Product Development Lifecycle!?

What to Consider for Strategic User Experience?

1. Centricity

You cannot build a product without knowing who it is for. Put your users at the forefront of your processes from the beginning to guarantee your solution meets their needs.?

Listen to potential customers and users! Pay attention to how they interact with similar products and how they would interact with yours.

2. Enjoyment

Beyond a product that users just use, you should aim at offering a solution that users enjoy interacting with!?

This joy can come from both its straightforwardness in action completion and aesthetically pleasing interfaces and layouts. Combine the two to make a difference!?

3. Feedback

No product is done working on after launch. Iteration based on real-user feedback is key to knowing how to adapt to constant changes in needs, trends and markets.

By prioritizing a product's entire journey and being open to adjusting it, you’re sharing your commitment to quality!

If you don’t know where to start, take a look at our downloadable guide on UX and UI Best Practices! You’ll see all you need to know to guarantee outstanding experiences:

Every $1 invested in UX can yield a return of $100. With an ROI of 9,900%, investing in UX Design is more than a possible path: it’s a fundamental strategic move.?

Contact Capicua to deliver the experiences your KPIs need and your users are expecting.