THE BUSINESS OF THE 21ST CENTURY - by Robert T. Kiyosaki (summary)

The core content of the book talks about Network marketing and why it is required in the 21st century to attain financial freedom. The quote of Nightingale Conant provokes the question "Why would people invest in something that has been so volatile in nature?" Even though the majority of people does not understand the concept of investing, they will want to place their bets and gamble in the stock market and mutual funds, without completely understanding the risks involved.

The author goes deeply into the lifestyle changes that depicts the current financial situation of an ordinary man. The number of people who are working beyond the age of 65 is increasing hold true in practical reality and has been the life of many people.

Going further, the author explains the emergence of entrepreneurs and their hurdles to become successful. He also reasons out the fact, why do people need more money. - Simply to improve the quality of life and waking up to the fact that they want more control of their lives.

The focus had been shifted to questioning ourselves about how much we will be able to make if we stop working from today. Most of us will not be having an answer and some people might have a guess based on the savings and investment they had made earlier. As the author states, when you are evaluated based on financial status, the banker will not be asking for the report card. The author believes it would take courage and effort to discover, develop and donate genius to the world.

Moving forward, the author starts to brief us about the concept of Network Marketing. The concept of network marketing as in my understanding would be the power to build person-to-person relationships, creating a chain of a substantial network that can promote and contribute to the success of company's product line up or services.

He also stresses upon the point on network marketing, which is about building assets and not about earning more income. The underlying principle is to understand the network, which holds the power and not the product. Later stages of network marketing and the pros and cons of making decisions were described briefly. The operating model and the nature of scalable business were explained in detail.

The reason for the failure of business startups within a year or two were portrayed and the strategies to follow in order to have a stable yet successful business model. The five-year full-time effort on 10000 hours seems a promising period for anybody to attain financial freedom if they are dedicated enough. The author further emphasizes on the fact that it is not the real estate, gold, stocks, hard work, or money that makes you rich; it is what you know about real estate, gold, stocks, hard work, and money that makes you rich. Ultimately, your financial intelligence makes you rich.