Burnout Is a Revenue Problem – How Can AI Help?
TRANSFORMING EXHAUSTION INTO EXECUTION
Salespeople are at their breaking point.
Nearly 90% are on the verge of burnout (Gartner, How to Motivate and Retain Your Sales Team, 2022), driven by unrealistic targets and a lack of clarity from leadership. Add to that the fact that reps still spend just 30% of their time selling, and the challenges become impossible to ignore (Salesforce State of Sales, 6th ed., 2024).
This isn’t just a productivity problem—it’s a revenue problem.
Revenue leaders are asking their teams to deliver more value, but sellers are trapped in busywork, leaving little room for high-value activities. The result? A disengaged workforce, stalled growth, and turnover risks that CROs simply can’t afford.
THE AI IMPERATIVE
Today, AI isn’t just a nice-to-have; it’s a must-have for revenue teams. According to McKinsey’s 2024 Global Survey on AI, 65% of organizations are now regularly using generative AI, a sharp increase of double from what it was just a year before. Among these early adopters, industries like marketing and sales have seen the most significant impact, with AI driving both cost reductions and revenue growth.
According to State of Sales (2024), four out of five teams have either fully implemented AI, or ar experimenting with its use. It's no wonder: the data clearly shows a tremendous advantage.
And it's not just about the application in a single business area; many businesses report that the use of AI in two or more areas, a significant increase from the previous year.
For CROs, these statistics underscore the tangible impact of AI on business outcomes. It’s not just about improving efficiency; it’s about driving growth. AI empowers teams to
Ultimately, this leads to higher revenue and more engaged, productive teams.
TURNING PRESSURE INTO PERFORMANCE
Revenue teams are under constant pressure to meet ever-growing expectations. Sellers are asked to deliver more value, but they’re bogged down by time-consuming tasks that pull them away from core selling activities.
With only 30% of salespeople's time spent selling, it’s clear that busywork is undermining productivity and growth.
By embracing AI, teams can automate repetitive tasks and provide clarity through actionable insights. This shift not only boosts productivity but also helps prevent burnout, leading to healthier, more engaged teams who can focus on high-impact opportunities.
EXPERIENCE IT FOR YOURSELF
At 180ops, we help revenue leaders harness the power of AI to find the right, most productive focus and direction for their work by giving them answers to: what to sell, to whom, when and why. This brings different revenue teams (sales, marketing, and customer success) together, improves team performance, and creates a healthier and more successful work environment.
The right tools can turn burnout into productivity and disengagement into results. Want to see how AI can change the way you do business? Book a demo today.
CRO digest ? best practices, tech & real talk about revenue from 180ops – your B2B revenue intelligence platform from the Nordics.