Buried 10 pages under—the tale of a business owner!
Kailas S Bhat
SEO & ASO Consultant | 37 Brands Served || ?? increase conversions | ??increase revenue | ?? improve engagement || I'll show you how we can do this for your venture, using SEO, Storytelling & Digital Marketing
? How does it feel to be buried underground, say 10 feet under? Can’t imagine it, right? You and me both, my friend!
I know, it is a dark note, to begin with. Let’s change that!
How about feeling buried with loads and loads of tiring tasks? A soar seat (you know what I mean) ??, aching shoulders, dry eyes, tired back, or that constant frustration of not being able to keep up? You aren’t able to relax with the stockpile of daunting tasks, weighing on you. Easier to relate now, right?
Being buried doesn’t feel good at all. The same goes for your business. Buried under top search results, 10 pages under…
You’ve got to be in the top 2 pages if not the first position of page 1. We’ll get to page 1, but one step at a time, my friend.
Step number 1?? in your journey to page 1 would be to understand why anyone searches online in the first place, their intent, and the kind of words they use to find what they want. In SEO lingo, we love to call them ‘Search Intent’ & ‘Keywords’.
So, let’s crack the code of SEO and ASO with a beginner's guide to different types of keywords and how to use them.
Search Intent, what are they?
“Why does someone search online?” ??
If you can answer this one simple question, you are halfway to figuring out what search intent is.
Now, different types of keywords (or search terms) can align with different types of search intent. So, it's important to understand search intent when choosing the right keywords for your website or app.
There are four types and let’s explore them all.
1. Informational Intent
Do you remember the last things that you searched on your browser? Mine was, “What is a CatPooChino?” ?????
If you searched, seeking information on something or someone, we can call them keywords with informational search intent
These keywords are typically long-tail keywords that focus on answering a specific question or providing detailed information.
2. Navigational Intent
Did you search for Gmail, amazon or maybe LinkedIn? Most probably you were looking to get to your Gmail inbox, to track your Amazon order or to check your LinkedIn feed.
If yes, they can be termed as keywords with navigational intent. ??
Navigational intent is when someone is searching for a specific website or app. People use navigational intent when they already know what website or app they want to visit, but they don't remember the exact URL.
3. Commercial Intent
“Running Shoes” or “best food delivery app”
Keywords have commercial intent when people are looking for a product or service but aren't necessarily ready to make a purchase. ??
The keywords associated with commercial intent are typically short-tail keywords that describe the product or service.
4. Transactional Intent
“buy pink running shoes”, “biryani near me”.
When people search with transactional intent, they are ready to make a purchase. The keywords associated with transactional intent are typically long-tail keywords that include phrases like "buy" or "order." ??
If you nail it in identifying the search intent behind a search your customer makes, you can choose the right keywords to target your audience and increase your chances of converting them into customers.
Use tools like Google's Keyword Planner or Ahrefs to research keywords based on search intent and include them naturally in your website or app's content. On to our next topic, keywords.
BTW, if you're a small business owner or just starting in the SEO world, my guidebook is the perfect tool to help you 10x your SEO efforts. Get your copy right away! First 6 this week, will get a 66% off. Click here
Understanding Keywords
Keywords are the bread and butter of SEO and ASO. They help search engines and app stores understand what your website or app is all about.
But not all keywords are created equal. Some are more important than others, and some are more difficult to rank for.
Think of keywords like ingredients in a recipe. Just like how different ingredients can completely change the flavour of a dish, different types of keywords can completely change the ranking of your website or app.
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The Recipe for Success
So, what are the different types of keywords, and how can you use them to your advantage? Let's break it down.
1. Long-tail Keywords
"best vegan pizza in South Bangalore" is a long-tail keyword that is more targeted than "pizza".
Long-tail keywords are specific phrases that are often longer than three words. They may not have as much search volume as short-tail keywords, but they are often more targeted and easier to rank for. ??
Keywords like these must be the first in the list you are coming up with.
2. Short-tail Keywords
You guessed it. “Pizza” in the above example is a short-tail keyword.
They are broader and more general than long-tail keywords. They may have more search volume, but they are also more competitive. ??
3. Branded Keywords
“SEO Done Right by Kailas S Bhat” is an example of a branded keyword. ?? Ok that was self-promotion. Allow me to give you another example, please.
Say, “Nike”, or replace Nike with your brand/company name. They are important because they help people find your website or app specifically. ??
4. Competitor Keywords
“Reebok”, “Adidas”, and “Sketchers” are all competitors of “Nike”.
Competitor keywords are the keywords that your competitors are ranking for. By targeting these keywords, you can get some of their traffic and improve your own ranking
5. Semantic Keywords
In our pizza example, if you're writing about pizza, semantic keywords might include "cheese," "pepperoni," and "delivery."
Semantic keywords are related words and phrases that help search engines understand
There is a variation called LSI keywords. It is highly debated if popular search engines use this or not. So, I will not elaborate on LSI here.
6. Geo-targeted Keywords
“Best vegan pizza in South Bangalore” is a geo-targeted keyword because it includes a specific location.
Geo-targeted keywords are location-specific keywords that help people find your website or app based on their location. ??
Let’s Put Them All Together
You now know the different types of keywords and how to determine the appropriate keyword types for your search intent.
But, how do you use them to your advantage? Let us explore some tips now.
Tools to Use
There are many tools available to help you find and use keywords effectively. Some of my favourites include:
Get cracking the code of SEO and ASO and take your website or app to the next level.
Good luck, and happy optimizing!
And if you need expert assistance, don't hesitate to reach out to me. I can,
?? Improve your Search Engine Rankings
?? Generate Leads through Social Media
?? Increase Brand Awareness
?? Get You More Users
You only need to creep into my DMs and drop a message, "SEO" should do. Or, you could email me at?[email protected]?with your story.
BTW, if you're a small business owner or just starting in the SEO world, my guidebook is the perfect tool to help you 10x your SEO efforts. Get your copy right away! First 6 this week, will get a 66% off. Click here