Bupa: Connected Care

Bupa, one of Australia’s leading health insurers, is expanding into more personalised and more digitally enabled healthcare with its Connected Care strategy.

“Connected Care is our primary mission. We’ve been focusing our time, investment and energy to reimagine and connect customer experiences,” says Simon. “It’s an incredibly energising place to be. Delivering our Connected Care proposition to our customers is made possible by the complete focus of the organisation and the alignment leaders and teams have to the Bupa purpose. Curiosity is encouraged with a focus on agility, collaboration and innovation. Ultimately, we are reimagining digital and physical healthcare provision to customers across the region. Furthermore, we are providing our colleagues with amazing new tools to better serve our customers throughout all of our businesses.”

Danielle believes stakeholder engagement and alignment, while building relationships across the enterprise, have been key to their early success. “We’ve found the champions within the enterprise who embrace our values. To be brave, caring and responsible and therefore form a coalition of the willing to start to lead transformation here at Bupa.”

Connected Care from Bupa with Blua

“At the heart of our Connected Care strategy, and where Simon and I are particularly focused, is how we extend digital provision and the engagement of customers through our digital channels,” explains Danielle. “We’re enhancing our ability to provide value added health services digitally to our members first and foremost, and then to our broader customer base.”

By bringing together in-person, preventative and virtual care, supported by digital technology and partnerships, Bupa aims to provide better clinical outcomes for its customers.

Read the full article here.