BUNDESLIGA TO ADOPT AI FOR IMPROVED FAN VIEWING

Germany's football league first division has made the move to adopt cloud-based AI service AWS in order to enable more personalised fan experiences.

The league will utilise artificial intelligence, machine learning, analytics, compute, database and storage services to deliver real-time statistics and make in-play match predictions as well as recommend more personalised match footage across mobile, online, streaming and television broadcasts.

Bundesliga, which has a rapidly growing global fanbase will now use AWS technology to build new cloud-based services that automate processes, increase operational efficiency and enhance the viewing experience.

Through live data and over 10,000 hours of historical data, they plan to leverage the technology to offer fans personalised game footage, marketing promotions and search results based on their favourite teams, players or matches.

Using other AWS ML services, including Amazon Rekognition – an intelligent image and video analysis service – Bundesliga will build a cloud-based media archive that will automatically tag specific frames, from its more than 150,000 hours of video, with metadata such as game, jersey, player, team and venue.

As a result, the league will easily be able to search historical footage and surface pivotal plays for in-game broadcasts in more than 200 countries.

We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga.

AWS has announced deals with Major League Baseball NASCAR and Formula 1 over the past 18 months. The latter has particularly become a flagship customer, with technical director Ross Brawn taking to the stage at re:Invent 2018 to discuss the ‘F1 Insights Powered By AWS’ launch, including exploring telemetry data and high-performance computing (HPC) environments.