The bullshit theory of no value

“It is impossible for someone to lie unless he thinks he knows the truth. Producing #bullshit requires no such conviction.” – Harry Frankfurt

I’ve been observing the industry passively (or more quietly) for over a year, watching this fight for saving pennies done by Thermo, Stirling and PHC on Energy Star data.

No need to remember that a KW/H cost about 10cts so who care if you have 9 , 11 or even 13KWH energy usage! Sure, if you have 300 freezers, yes it makes a difference (equivalent to the cost of 1 freezer or 0.33%) otherwise.. who cares?

Let us all remember the difference between 9KW used or 11KW may be less than 20 cents per day!” I recently saw a biobank estimated the average sample costs $250+ for labor and material, with premium samples costing $1-10k. 'Marketers' are getting researchers to buy freezers to save what amounts to less than one sample in a freezer of 50-60,000 of them!

 The other fight usually initiated by the 1st VIP panel freezer manufacturer is about #Footprint… One takes out all the shelves and makes a kit to increase the number of samples in his freezer while the another manufacturer plays around with the specificity of its rack system configuration…

Well, stay tuned - because this is exactly where we kick all their butts with a single product! .... Here's THE TERACORE ULT (www.biggestult.com)

The TERACORE ULT is the world LARGEST Ultra LOW Temperature Freezer features 2 compressors giving you the Z-SC1 sample security you have come to expect from the safest ULT.

Up to 795, 2’’ boxes capacity

Only 31” of clearance needed to fit thru any doors

Up to 90% More ULT Sample Storage on your Floor Space.

The Largest sample box storage capacity in the smallest footprint

1100 boxes per sq. m. (100 boxes per sq. ft)

Pull down to -80C in 4H

Uniformity ±2.6?C

Z-SC1 NAILED IT on every aspect! TAKE THAT!

 Then in my deep meditation, I found some comical, almost hilarious statement from some manufacturers:

-XXX ULTs: Peace of mind protection for precious samples.

Sure.... but WHY? 

- No compressors, safer samples…

Oh Yeah?.. and WHY is that?

 I’ve been searching and looking for some scientific answers or backup evidence for these statements … guess what?!? These so-called ‘features’ are just something designed to impress, while being constructed absent any direct concern for the truth.

 Talking about Constructed absent direct concern for veracity… a Well recognized marketing firm contacted me some time ago saying,

‘’the industry now starting to hold manufacturers accountable for statements in marketing literature…

''Can you shed some light on the Z-SCI claim for me? See below, e.g. “the only ULT with redundant refrigeration system” and “the safest ULT on the market”.

My response was quite easy ‘’ Yes we can claim the only redundant refrigeration system, yes, I agree that other manufacturers may have some dual cooling systems but more a backup than a redundant system...

Few weeks and probably many, many thousands of dollars for ‘’#marketing ideas’’ later, the other manufacturer suddenly started using the phrase ‘’redundant system’’ as well.

Redudancy: Fortunately, everyone knows the principle of a standby redundancy, also known as Backup Redundancy, is when you have an identical secondary refrigeration system to fully back up the primary unit. That’s’ the TwinCore technology… not -70C instead of the setpoint value…

 This is exactly what might cause someone to erroneously rate pseudoprofound bullshit as profound.

I really wonder what is the mechanism that might explain a general “receptivity” to bullshit.

Possibile that some people may have a stronger bias toward accepting things as true or meaningful from the outset….

 I agree I sound very low in agreeableness.

Perhaps, but my extraordinarily high levels of skepticism play a protective role in this industry!

And matter of fact I am very high in conscientiousness, which is the primary dimension of dutiful achievement in the Big Five personality trait scientific model.

 I am just convinced that Marketing is Bullshit!

Corporations in the Science Business should COMMUNICATE!

 I think that if we, as manufacturers, simply fulfilled our obligation, pay attention to detail, play hard we would create a true adherence to rules, standards and processes.

 While we all realize that Biobanking is a blooming part of the industry - where we collect, store, or study biospecimens…  

Why have we not all realized how much marketing has misled researchers about what their products actually do and how they actually perform?? Why have researchers and cold storage users not called for a greater critical examination of the economic aspects of Biobanks, called for greater accountability from the clever marketing of freezer manufacturers?

Why not a call for greater upfront information rather than more clever marketing slogans & pricing from their manufacturers!

Featured in Blog & News

Written by Jean Fallacara. President-C.E.O. Z-SC1 Corp. Top 300 Companies QC

www.z-sc1.com

#safestult #fastestult #biggestult

#biobanking #coldstorage #freezers