bulletin @May'23
Behind-the-Scenes, News and Insights!?
As we bid farewell to an eventful May, we are thrilled to bring you the latest updates from 6Degree.??
In this month's newsletter, discover some of the new tech features on our e-commerce platform- Honeycomb, learn about how we manoeuvred the excitement of the Myntra EORS, dive into the world of captivating commerce, where video content reigns supreme and explore the inspiring journey and remarkable growth of brands we work with.??
NEW FEATURE ON THE HONEYCOMB E-COMMERCE PLATFORM
New Theme:
We are excited to launch our new E-commerce Website theme on Honeycomb- ELEANOR.
The new theme includes support for the following:
To know more, write to:?[email protected]
New Honeycomb Business Dashboard Design:
Our UX and platform teams collaborated to create an entirely new interface for the Business Dashboard for Business owners.
INTRODUCING 6DEGREE's CROSS BORDER SUITE FOR MIDDLE EAST
We launch your brand in the Middle East market with?our Cross Border Service suite. Now Indian brands can list their brands on the best Marketplaces in the Middle East & also get Offline store placements to reach newer audiences.???
To know more, write to:?[email protected]
FRESH FACES
Stone Story: Stone Story is a captivating jewellery brand where nature's marvels take centre sRegardingomes to raw stonesch one carries its own energy and symbolism, allowing you to connect with nature deeper. The brand celebrates these natural treasures' healing properties and timeless beauty.?
Together we are ready to embark on a quest to embrace the extraordinary allure within each piece.??
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Ben Martin: Step into a world of exceptional design with Ben Martin Jeans Company. The brand specializes in creating denim products specifically tailored for the modern man.?
Since their establishment in 2000, they have passionately crafted ready-made garments, focusing on delivering quality and style to its valued customers. We aim to stay true to the excellence in every aspect of the brand.??
INSIGHTS UNVEILED???
As Indian shoppers eagerly prepare for one of the largest shopping festivals, brands are also gearing up to capitalize on the opportunity. During this time, Myntra generates immense excitement and frenzy among consumers, making it an ideal platform for brands to gain traction and clear out slow-moving stock. Given that a significant portion of Indian consumers prefer shopping on Myntra during the sale dates, it's wise for brands to reduce their advertising spend on other channels and prioritize allocating their stock and budgets for Myntra.?
PRO TIP:?There is typically a delay in receiving performance data. While you can see the amount spent on a campaign from the previous day, you may not receive performance data until the following; it's essential not to be discouraged by the lack of immediate feedback and instead focus on optimizing your campaigns based on available information.?
Additionally, brands should not hesitate to activate old stock or broken inventory and offer enticing offers with discounts of up to 80%.??
The internet is evolving rapidly, with a growing demand for entertaining content, even for commerce. Static content no longer captures consumers' attention as it used to, and algorithms favour dynamic video content.?
Videos offer an enjoyable viewing experience and a powerful tool to showcase unique selling points and provide crucial information to potential shopperactively incorporaterating video content across our websites, performance ads, and organic campaigns. Notably, video conmainlyularly featuring famous faces generates nethreerly three times the engagement compared to static content.?
PRO TIP:?Optimize your video files by keeping them light and the duration concise, considering that most shoppers browse social media during their commute. Aim for 10-15 second long videos, leverage celebrity or influencer content, and utilize text within the video to highlight your unique selling points.?
House of Manna is a new brand on the way to being India's biggest name for monochrome fashion!?
We focused on effective customer profiling and strategic actions to achieve remarkable growth for our brand within just two months of its launch. The brand boasts slightly higher price points and a minimalistic aesthetic. By understanding the audience, we targeted quality-conscious customers in a mature age group, aligning their lifestyle interests with the three specific profiles we identified.?
We gradually increased our performance marketing spend daily to drive growth while closely monitoring and optimizing our ads. We also eliminated barriers for customers to try our brand by offering an attractive welcome discount, encouraging them to purchase multiple products in a single order.?
We also refined product titles and enhanced website SEO, all in pursuit of expanding the reach of our brand.?
The result? A staggering 3000% growth within the initial two months of our brand going live.?
WHAT LIES AHEAD
The projects we embarked upon have been nothing short of exhilarating, igniting our passion to take on even more exciting endeavours in the future.?
Yet, we cannot help but feel a sense of anticipation for what lies ahead.??
So, stay tuned for our upcoming newsletters because we see boundless possibilities ahead!?