The Bu$ine$$ of Culture 2023 Presents: ?Light at the end of the tunnel: Building cultural brands during a recession

Ride out the recession with Warm Street’s Bu$ine$$ of Culture 2023 event.

Sign up today to secure your place.

The path for culture marketing this year might look a bit misty with the cost of living crisis and the country slipping silently into a recession (eek!). It feels like you might need a ??crystal ball and a pack of tarot cards that have been shuffled like a Tory cabinet to land a strong culture marketing strategy in 2023.

FEAR NOT.?

This year’s Bu$ine$$ of Culture (BoC) has a robust package of insights, tools and recommendations so you can navigate the choppy waters thrown up by 2023’s uncertainty.?

The Bu$ine$$ of Culture (powered by Warm Street)? has been built to provide a platform for conversation, thought leadership and clear direction around how to ethically and responsibly work in culture to drive commercial output, whilst supporting the arts.

Last year, one senior brand director described visiting our event as, ‘hands down one of the best learning events I’ve been to’. This year, we want you to leave feeling reassured with all the tools you need to ride out that recessionary storm. Setting you on a calmer course with an understanding of the opportunities culture marketing offers your brand for the year.

As part of the BoC we’ll get deep about stuff, breaking down the important role that culture plays in society and within your brand objectives:?

“Participation in culture is significantly associated with good health and high life satisfaction...”?

The Value of Arts and Culture to People and Society, UK Arts Council?

Culture is life! We’re honouring this by filling the morning session with more learnings, insights and practical tips that mainline into the art of culture marketing with our team (plus some extra special guests).?

Here’s a taste of talks and panels on the day:

?? Is Stockport the new Berlin? Looking beyond the Watford Gap and how to activate in 2023 and beyond

?? From Accra to Lagos, It’s Coming Home: Key tactics and strategies to Marketing out of Market?

???Who are the digi dinosaurs… is Social Media Dead? Our learnings and lessons on how to navigate the ever changing social landscape

??How to build audiences during stormy waters: Navigating culture marketing during a recession

Whilst you’ll get some hot cultural tips, we know the ??De Niro’s and ROI are key for any brand’s success, we’ll address and advice on best way to work ethically within culture. It pretty much underpins everything we do at Warm Street. We call it circularity. It’s nice.

Now, the important stuff!?

We want you to join us on Wednesday 22nd March, 9am - midday at a secret central London location for a morning of learning, talks, networking (and snacks) with partners and other LEADING culture marketeers.

Sign up to secure your place.

Warm Street x