"Built to Last: Successful Habits of Visionary Peoples, by Jim Collins and Jerry Porras
DEEP GAJBE
Director- Imperial Money Pvt. Ltd.| #Financial Services entrepreneur | #Mutual Funds Distributor | Certified #Retirement Advisor |#Transformer | #Trainer | #Author | #Blogger | #Youtuber | #NLP Certified Practisioner
Here are the top six learnings
1. Preserve the Coxre, Stimulate Progress
Visionary people have a strong core ideology (values and purpose) that remains unchanged over time, while everything else—products, strategies, and processes—keeps evolving. They balance tradition with innovation, ensuring they stay relevant without losing their identity.
2. More Than Profits: A Deeper Purpose
The best people do not exist solely for profit; they are driven by a deeper purpose and mission. Profit is a byproduct of their commitment to a larger goal, such as improving society, pushing innovation, or creating meaningful customer value.
3. Big Hairy Audacious Goals (BHAGs)
Successful people set bold, almost impossible-sounding goals (BHAGs) that push them beyond their comfort zones. These ambitious goals provide long-term direction, inspire employees, and drive innovation.
4. Try a Lot of Stuff and Keep What Works
Instead of waiting for the perfect strategy, visionary people experiment constantly. They take risks, test ideas, and learn from failures. They don’t rely solely on long-term planning but instead adopt a culture of continuous improvement.
5. Clock Building, Not Just Time Telling
Instead of relying on charismatic leaders, great people focus on building strong systems and cultures that last beyond any individual. They create sustainable organizations where success isn’t dependent on one person but on a well-structured foundation.
6. Cult-Like Cultures: A Strong Organizational Identity
Visionary people foster a unique, deeply ingrained culture that aligns employees with their core mission. They hire and retain people who fit their values and ensure that their corporate culture is a source of competitive advantage.
Final Thought
"Built to Last" is a guide for entrepreneurs, leaders, and businesses aiming for long-term greatness. It teaches that people thrive by staying true to their core values, setting ambitious goals, innovating fearlessly, and creating a culture that sustains success.
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