Built to Last: The Importance of Connecting the Roots of your Brand DNA

Do you know your personal brand roots? It is important that we dig deep as we journey to know ourselves better before rushing to project an image that is only ‘successful’ (externally speaking), but not to ourselves. Success really should be about working on purpose and clearly understanding the difference between being a "success" vs being "successful" as a route to achieving complete self-actualization and personal rebirth.

I discovered “Built to Last: Successful Habits of Visionary Companies” by Jim Collins & Jerry Porras over a decade ago. I immediately was magnetized by the BHAG concept and put it into immediate practice across company projects at Shell and Brand Rebirth. I even created a dual Rebirth U masterclass series entitled “Prevision Portrait + Prevision 7.0”.

I have always known that innovation, ideation, thinking differently and strategy were personal strengths, but I assumed that they came as a result of educational and global travel experiences.?

My beloved father, Willard John Vital, LMSW, passed on March 24, 2021, at the age of 82. We were extremely close and spoke a lot, rode bikes together, painted together and celebrated life together.?

Last October, I endured the difficult task of cleaning out his house and particularly his bookcase. I found a ray of hope when I discovered that my daddy had actually read the same “Built to Last” book that I had many years prior.

It was in that moment, that I realized that much of my innovative spirit came from him, a licensed medical social worker and human rights activist.?He always pushed me to think differently, think for myself and advocate for others and I am grateful.         

Leadership Coaching and team development brings me closer to Mr. Willard John Vital and he was a major contributor to my brand DNA.? I encourage others to dig deep, discover and live your WHY, and transform your talents into strengths.?

My father's transformative nature and contributions to others were recognized by the U.S.Congress and the City of Houston. April 10th will forever be recognized as Willard John Vital Day in both the 18th Congressional District of Texas and the City of Houston.

Tanika Vital-Pringle, Global MBA Brand Management, is a native Houstonian and Personal Brand and Corporate Brand Strategist for Brand Rebirth. She is passionate about helping individuals and companies boldly unleash authenticity and has over 20 years of experience working for global Fortune 50 companies and beyond. Tanika completed Executive Education in Brand Leadership: Strategy, Management & Performance at Columbia Business School. She is a certified WHY Coach, trained in GALLUP’s Strengths Coaching and offers a comprehensive personal branding coaching program, brand strategy build-outs and brand learning with Rebirth U. Book a discovery call today.

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