Building Your Professional Brand with AI Content Generation Strategies

Building a strong professional brand takes a s..t ton of work. And, very often, people wait until they need a strong brand to start creating. Let us be clear: if you wait until you need it, you waited too long.

Your professional brand is your community, your network, your friends, your reputation, your expertise, your thought leadership and, ultimately, your impact. You have to actively invest in your brand, whether it is for future employability, learning purposes, get another job or, simply, because you don't know when you will need it.

Incremental investment in your brand over time will compound to generate great dividends, the earlier you start.

One great way to build your brand is by strengthening your reputation as a thought leader. To do this, you need to consistently put out quality content that highlights your expertise.

But who has time for that on top of your job?

This is where generative AI can be a total gamechanger.

Instead of spending hours agonizing over every tweet, blog post, or bio update, you can leverage AI writing tools to streamline your content creation process while still keeping things authentic to your voice and brand.

I'm not saying to just copy/paste whatever an AI spits out. That's a recipe for generic, soulless content that won't do you any favors. Plus we will know that you created it using AI... and Google and other search engines will know, too!

Here's the right way to use AI for levelling up your professional brand:

• First up, you need to get crystal clear on how you want to position your brand. What are the main areas you want to be known for? What unique perspectives or experience do you bring to the table? Boil this down into some short prompts capturing your brand positioning.
• Second, give the AI some examples to study and model your voice after. Dig up samples of your previous content - articles, emails, presentations, whatever. This is how the AI will learn to mimic your authentic writing style and tonality.
• Third, now it's time to start feeding the AI prompts for the different types of content you need - a fresh bio, some social media updates, maybe blog post outlines. But don't just say "write me a bio." Give it clear parameters like word count, tone, what to focus on or avoid. The more specific, the better.
• Finally, and this is crucial, be prepared to put in the work editing and iterating on the AI's output. AI produces the output that you use to create the outcome. Output is AI + inputs, outcome is impact. And impact is not outputs. That first AI-generated draft won't be perfect. But play around with it - tweak, rephrase, add your own flair. Keep pushing the AI with feedback on what nailed your brand voice and what missed the mark.

One of the beauties of AI is how easy it becomes to repurpose that core content across multiple channels. A blog post can become tweets, an email newsletter, talking points, you name it. Just prompt the AI to repackage it.

And the more you use and edit the AI's work, the more it will automatically start to understand and adapt to your brand's unique voice over time. It's a constant refinement process.

At the end of the day, the AI is just a productivity multiplier - it's still you defining and steering your authentic professional narrative. Use the AI's capabilities to your advantage, but never lose sight of injecting your own human expertise, personality and oversight.

Check this out!

We took the content above and asked the following question to ChatGPT, Claude, Gemini, Perplexity, Meta AI, and Copilot:

"Take the content of this article and write the following messages using a similar voice and narrative style:

• Two quotes to post on Pinterest
• Three tweets for Twitter (X)
• One question for Quora"

These are the results:

Claude:

Perplexity:

Gemini:

Copilot:

Meta:

ChatGPT:

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