Building Your Offers
Jaime Porter
Helping online business owners write compelling copy, build and design their websites and funnels through a personalized VIP Experience, so they can reach more customers and make more sales.
How to Build Offers Your Customers Want to Buy
It’s important to do a deep dive into your ideal customer, learning as much as you can about their identity, beliefs, and desired transformation. You also must discover the type of product they’re looking for to solve their problem.?
First, finish this sentence: When someone sees my name they will instantly think of _________. For example; you see the name Amy Porterfield, and instantly think of Digital Courses, because that’s what she’s known for. What do you want to be known for?
If you’re new to business, your next step is market research. What type of offers are your ideal clients buying? What can you create that will bring them into your world??
To quickly grow your audience, create a low ticket item, an offer that’s an easy yes for your person. Once they’re an established customer, they’re more likely to invest in future, higher ticket offers. It will also give you clarity about your person’s natural next steps, and the products you need to create to level up their success.
If you’re an established business owner, you probably have some clue about what works and what doesn’t when it comes to your ideal client. If you already have a low ticket offer, what can you create that will take your ideal client to the next level? How can you help them build on the success they’ve already achieved with you?
This is how you create value for your customer’s journey, and keep them coming back again and again!
How to Build Offers That Align With You and Your Goals
To turn ideal customers into buyers, your offer must resonate with them. But to be truly successful, they must also align with YOU.
What are your goals? Do you want to grow your audience? Make more money?
How much support do you want to provide to your ideal customers? 1:1, group coaching/support, or self study?
What is your teaching style? How do you want to present your information?
To work for both you and your person, it will likely be a combination of the list above. It depends on your personality and your ideal customer’s preference.?
What is the timing of your offer? Are you doing a launch, with clear open/close dates? Is it an evergreen offer??
What price point is your offer? Low ticket? Mid-level? High? Recurring?
Once you’ve answered these questions, you can create an amazing offer that aligns with you AND your ideal customer.
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